Recently, a new study was released that shows there is an alarming gap of knowledge when it comes to understanding the basics of SEO, like what it is or how pages are ranked by Google.
The survey was done by Fractl, who surveyed 900 Americans, and 394 of these people were business owners.
When it comes to understanding SEO, business owners seem to have a much better grasp on it when compared to non-business owners, but the survey results display that there is a lot of room for improvement on both sides to learn more.
Going off of the survey, “Nearly 1 in 4 business owners, and over 2 in 5 non-business owners, are not at all or only vaguely familiar with SEO.” Also, “Over 1 in 3 business owners, and over half of non-business owners, have little or no understanding of how Google determines search rankings.”
This is alarming more for the business owners. It is essential in this day and age to be on top of the digital marketing world – and the top of that world is Google. When it comes to SEO and Google search rankings, YuzzBuzz is on top of it. We specialize in SEO for all business types and sizes, and in all industries. We write content and blogs for your website and update it monthly so Google recognizes your pages and website and displays it at the top of the page. YuzzBuzz is not just a full-service digital marketing agency; we are SEO experts. For more information, visit our website or give us a call today!