SEO is has a role in your business, and it’s an important one. It is one of the best ways to build brand awareness. Every marketer is looking to increase awareness, but they’re a whole new game in town when it comes to actually doing it.
As technology gets better, the competition can feel tougher. With the use of search engine algorithms, that only seem to get smarter and more complex, you can find yourself competing globally. This is where SEO can help give your business an edge.
By optimizing keyword phrases, you can increase traffic to your site that comes from organic searches. In the case of Google, organic visibility is essential. If you aren’t optimizing, you are basically inviting your competitors to grab potential customers that are already looking for your products.
High rankings don’t only make it easier for your customers to find you, it also gives credibility. Thanks to more and more voice-searches, and smart devices, customers are scrolling through long lists of search results anymore. It probably won’t surprise you that improving SEO is noted as the top priority for more than half of marketers this year.
One strategy to consider is putting more emphasis on long-tail keywords. Doing this can offer a 3-5% increase in click rate over searches that are generic. Specifically, a structured date is under-appreciated. It is the main component for snippets that contain reviews, product images, and other details that can make your business stand out from the crowd. Focusing on non-commercial keywords using SEO is a great way for potential customers to see you, well before they’re ready to buy.
While organic traffic is wonderful, it’s not as easy to get as it used to be. It may make sense to make use of another marketing channel. It may take extra effort, and money spent on ad campaigns, but the results that are seen from integrations like this, appear to make it well worth the effort.
These are all great SEO ideas to build brand awareness. Just be sure you are in it for the long-haul. You’ll need to keep in mind what the impact social media has on your search position and your traffic. Publishing good content is important, but promoting it with social media is another big part in remaining cohesive. Building trust and authority for your business on social media helps bring more people to your content. It also encourages other sites to link back to your content. This results in increased SEO performance and increased overall brand awareness.
Simply posting content and forgetting about it won’t work. You need to keep in mind that you are building a community on the channels you use, and will need to be available when they need you.
As a full-service digital marketing agency, we are experts in this process and perfecting your SEO so that you will be seen by consumers. Digital marketing can get complicated, but with our process we make it seem simple – and our results show! Check out our website at YuzzBuzz.com to find out more!