Your business can greatly benefit from a great digital marketing agency. But with the endless amount of agencies that pop up left and right, how do you actually know which agencies are all that they say they are?
The good digital marketing agencies should all have an up-to-date and current website. You should easily be able to find them on Google if they are using good SEO practices by searching for their basic services and the geographic area that they are in. Their site should be both engaging and modern, along with having all the important elements of an inbound marketing strategy that is effective: responsive design, an active blog, an effective conversion strategy with calls to action, and intuitive navigation.
The best digital marketing agencies are made up of a team with expertise and diverse talents. The team should be built around unique experts in their respective fields – development, content strategy, brand development, SEO, design, etc.
Not only does the agency have the tools set up to get the job done, but they also have the experience to know how to use them to go along with them. It is important to ask what programs and software they use for things like project management, what they use to measure social media analytics, inbound marketing, SEO, website performance, CRM, and email marketing. Any agency should not just be comfortable with all the tools listed above, but they also need to know when they are able to and should ignore them. Analytics is used often these days to measure and judge content and/or data based on averages, but true veteran marketers know from experience that thinking outside of the averages and tools above can set you apart from the pack and reach better results.
Look at their messaging on their website and in their content, along with how they talk about themselves – do they speak the same language as you or the one you are looking for? Look at their portfolio, look to see if they address your needs and if they have worked with clients similar to the size of your company, even within the industry that you are in. When you meet with them, look into seeing if their presentation has been tailored to your specific needs, if they have put in the time and research to see what you are looking for.
You will be working closely with your digital marketing agency and your team for a while if everything goes well. So one thing that is important to look at is their culture and if it goes along with what yours is. It is obviously a lot harder to measure, but still something important. Does the agency have extracurricular interests they discuss on their site? When you meet them in person, do they seem like they are having fun? IF they have fun as a team, they most likely work well together also, which means that overall, they will work better together for YOU.
It can seem overwhelming to choose a digital marketing agency, but it can be an enjoyable process as well. Ask around, do your homework, and you will find one that shows why they are the best ones for you and your situation. Here at YuzzBuzz, we are a full-service digital marketing agency that specializes in all services of digital marketing for businesses of all sizes. Give us a call today!