How can PPC help your business? First, it helps to have an understanding of what PPC actually is. PPC, or pay-per-click, is an internet advertising tool that drives traffic to websites, and the advertiser pays a publisher, each time an ad is clicked. PPC is typically associated with the first-tier search engines.
With most businesses trying to find new avenues for growth, SEO is a popular idea. The problem with SEO is that it takes months, sometimes years, to generate customers. The alternative? PPC advertising.
With PPC advertising, right from the start, active customers begin hitting your website. Not only is it a great lead generator, but it can also just as easily be paused, or turned off. Just about any business can benefit from PPC ads, and many business owners say they are an essential part of their marketing strategies.
PPC advertising is one area you’ll want to leave to the professionals. All you need to do is agree on a campaign that works for you, and set up a monthly budget. A good campaign requires detailed, long-term management by a trained expert. As with most marketing, leads will depend on the quality of your content, and the size of your advertising budget. In this case, you pretty much get what you pay for; the more you spend, the more leads you will attract.
Unlike SEO, which can be an effective long term strategy to build traffic to your site, there are times you need to get information out there quickly. A new product you’re launching, or more importantly, maybe you’re trying to rapidly recover from COVID-related business loss, and you need to fill your pipeline with leads, as fast as you can.
PPC ads are great for targeting the right customers because you can be very precise with who you show your ads to. Because PPC brings traffic quickly, it’s perfect for testing a web page, or special offer. You receive quick data for optimization and get feedback from your market. Use PPC for testing out promotions, and new products, before you even launch.
PPC may seem pricey at first look, but keep in mind, it’s extremely effective if it’s done right. There is a lot to learn, and platforms are updated constantly. This is why you need to work with a highly-skilled agency, that can show you that a whole new customer base, is just a click away.
Choosing PPC advertising with YuzzBuzz will help grow your business and get the information out there quickly. At YuzzBuzz, our digital marketing agency will help ensure your business will grow as we will attract the right customers and lead you to success, whether it is paid search, paid social, or SEO. We are the premier full-service digital marketing agency in Palm Beach!