It’s not always easy to be patient, waiting for your marketing efforts to pay off, SEO is one such strategy that takes some time to gain traction.
SEO is a great way to make sure your site shows up in search engine results. A good SEO campaign can help make sure that not just more people, but the right people, are seeing your site. By pushing you higher in search engine rankings, the visibility of your site increases.
How long does this take? The short answer is about four to six months. This range can depend on the age of your site, the site’s Google history, and if your site has ever gotten any Google penalties.
If your site is on the new side, that means you are basically working with a clean slate as far as Google is concerned. This can be a good thing or a not-so-good thing. It usually takes Google a few months to index a new site. You can’t hurry the speed up a bit, by obtaining links from high-quality websites. Think of this as getting references for your first real job. If high-quality sites think your site is worth linking to, this is a sort of reference to Google, that your site is a reputable one. Because of this, your site will show up more quickly in the Google index. This also results in your SEO campaign gaining traction sooner.
If your site happens to be well-established, your SEO campaign should be effective, faster. This is because Google is not saddled with having to discern if your site is a legitimate one, and things can move at a quicker pace.
Every page on the web has a Google score that reflects its trustworthiness, and reliability (sometimes called TrustRank, or trust score). These ratings determine how high a website can climb in search engine rankings. The higher the score, the higher you climb, and the better SEO campaign results are.
A great way to up your score is to up the number of your site’s links from outside sources. Refer back to the premise of that reference letter; this is another form of endorsement that shows Google you are worthy of linking to.
Google is not a fan of bending or breaking any rules. When it is apparent that sites are manipulating search results to improve page rankings, Google hands out penalties that often hurt page rankings, and negatively affect future SEO campaigns.
Google is especially tough on the sites that use backlinks from spammy sites, offer pages with almost no original content, or stuff their pages full of keywords.
Once a site has been penalized, it’s tough to regain the trust of Google. Google remembers previous penalties when they rank pages, and it will take an SEO campaign longer to become effective.
Don’t expect quick success in rankings. It might take the tweaking and re-tweaking of a campaign that might be months-old. Keep at it, hard work pays off, and you will see the results you want eventually. Just be patient.
A successful SEO campaign may be best handled by a trained professional. There is a lot to know and understand when you want to improve search engine traffic to your site.
At Yuzzbuzz, our specialty is SEO as we are creating websites and creating content that will increase your Google ranking. We have a strategic digital marketing plan to help put your company higher in search engine rankings as the visibility of your site increases, as efficiently as possible. For more information, visit YuzzBuzz now – your go-to local full-service digital marketing agency specializing in SEO and all things digital marketing.