Pay-per-click (PPC) advertising aids your business in increasing traffic to your website by buying ads on both search engines and websites. Ads like these show up in response to specific keywords or a specific combination of keywords. When one of these ads is clicked. on, the user will be redirected to the website of that business and the company or advertiser must pay the dollar amount for each click.
PPC ads have high visibility, meaning they are an extremely effective way to increase traffic and sales for your business, along with making it simple to measure ad performance and ROI.
However, PPC campaigns are not a way to make your brand super successful super easily. There are several factors that you have to think about before trying PPC. Below are our best suggestions for PPC to make sure you stay on track for a campaign that is successful.
Customer lifetime value, in marketing, is basically the monetary value of your customer relationship – for the entire duration of time that they are a part of your brand. This is a popular stat within companies that wish to move their focus from quarterly profits to building relationships with buyers that are long term.
So, how does this go into your PPC campaigns? First, the initially used keywords by customers that end in them clicking the PPC ad may tell you what kind of customer they can be. Another good option to consider would be to compare PPC to other channels of traffic, which can help you find out which ads, or which words, are going to bring in customers with the highest lifetime value.
Google Ads has a Smart Bidding strategy that is called Target CPA, which allows you to set bids with the goal of gaining as many conversions that you can, at or below the cost per acquisition (CPA) you have set. Bids are optimized automatically from advanced machine learning, tailoring them for every auction out there. Basically, a target CPA is around the median amount you would aim to pay for each conversion, like a successful click.
It is crucial to target CPA before you start to embark on your PPC campaign to avoid under or overspending. For example, setting a goal that is too low can cause you to lose clicks that could have quite possibly ended up turning into conversions. It is important to remember to prioritize conversions by the device that is used – for example. a desktop computer will not yield the same results as a search engine on a mobile device.
PPC keyword prices are not randomly chosen numbers, although at times it can feel like they are. A number of variables come into the determination, like a keyword competition, which is the measure of difficulty for ranking for a specific keyword, bidding strategy, and many of other factors.
Obviously, a very important variable for finding your cost per click is the amount that you actually choose to bid for those coveted keywords. Bids that are low means prices that are low for keywords – it is that simple.
It also pays to remember that keyword pricing can be affected by factors like seasonality – so plan ahead to make bids for the ads spots you want.
Don’t waste your budget on guessing and questionable PPC tactics. As a digital marketing agency, our paid search experts at YuzzBuzz are ready to assist you. We want to help you reach your goals with paid search. What are you waiting for? To get started, call us today!