You’ve probably heard about organic and paid searches plenty of times, but do you know the difference? What’s better? How can you make them work for you?
First off, the organic search is a search that works off of unpaid rankings, while a paid search works off of paid rankings. Sounds simple enough. Businesses use SEO to optimize the visibility of their site, or rankings, while paid search allows businesses to pay for a higher spot in search results.
While it might take a bit more strategy, an organic search does have its benefits. For one: cost. Organic search is free, and unlike paid search, there are no upfront costs. If your business hasn’t secured a budget for ad spending, the only thing you need for organic search is time. This can be time spent researching SEO, coming up with a strategy, or coming up with optimized content.
You also have the option of investing some money in organic search—which means you have a choice. You could choose to invest in hiring an SEO consultant, or maybe invest in some SEO tools. The best part about having a choice is that a monetary investment is not a requirement in getting your site noticed in organic search.
There is an impressive ROI that comes with organic search. Whether it’s organic or paid, regardless of channel, you always want to see a return. Research shows that nearly 90% of marketers have found SEO to be helpful in their success. Exact numbers are a bit difficult to define, though you can easily measure the return of your own SEO strategy.
Organic search offers benefits that can reproduce. When you execute a well-maintained SEO strategy, your business maximizes the benefits of organic SEO. As you create great content, users share, and that results in attracting links to your site from other sites. It also creates more traffic to your site, which then ups your rankings. The best part? You didn’t spend a dime on clicks or ads.
From a user point-of-view, organic searches are more credible. When your business shows up in a search organically, it gives your business credibility over those that appear in the paid section. Better yet, if your business appears in multiple organic searches, you’re also building brand awareness.
Organic searches also bring more relevant users. In organic versus paid searches, organic searches blow right past paid searches, when it comes to helping your business reach real, interested users. Organic search also brings the advantage of content marketing.
While content marketing is a player in both organic and paid searches, it’s better known for its impact on SEO. Research has shown that up to 70% of users want to get to know your business through articles, rather than through ads. To compound this, 61% of users say they prefer businesses that create original content, over those who don’t.