What marketing is worth doing and what type just isn’t for you? You might want to consider paid search marketing.
Paid search marketing is a form of web marketing that is designed to connect searchers to your ads when they are seeking something that you provide. For instance, think of the last time you searched something in the search box (this box is also called “search query”) on Google, Bing, or Yahoo. Your query directs you to a page known as the SERP, or Search Engine Results Page. Studies have shown that the higher you are on the SERP page, the more likely traffic is going to reach your website.
The big question here is, just how does Google determine those placements? This is where that handy paid search marketing, starts getting handy. Paid search marketing can be inexpensive and scalable web marketing that is designed to connect your ads to the searchers who are actively looking for your products. The smartest form of paid search marketing is pay-per-click (PPC) campaigns. This works a lot like it probably sounds. Your business bids for ad placement in a particular search engine’s sponsored links for keywords that are relative to your business. Then you pay a small fee to the search engine for each click.
Paying per click may sound expensive and could have you concerned that you will be spending a lot of your advertising dollars. When the campaign is designed well, you will find that the opposite is usually true. Because those that have been directed to your site are only the people who are searching for the very same products or services you offer, this means that visitors are far more likely to be more than casual lookers. If the right research is done, sometimes with a bit of tweaking, paid search ads will most likely end up earning you a lot more than you paid for them.
You have to enter an auction and compete with other bidders for advertising space. Here is where you might be asking, “Why do I need paid search advertising when I can rank free in Google’s organic results free?” Well, organic search marketing is far from free. It takes lots of effort, time, and knowledge to earn high organic search engine rankings. You can bet those resources aren’t free, or even cheap. If you have a new or less established site, it can take ages to gain the domain authority needed to get your best keywords on the first couple of pages. Beyond that, not many people click past that first page, and you’re just hanging out there, waiting for qualified leads to find you.
The Google AdWords (Google’s PPC platform) auction can sound a bit daunting; no worries, it isn’t. It’s just simple numbers and it’s designed to offer maximum ROI all around; this includes your company, Google, and searchers. They do this by rewarding the most relevant, refined pay-per-click campaigns, and they do him by charging less for their ad clicks. This means the more targeted and useful your ads are, the better you’ll do, and to top it off, you’re also getting rewarded for that stirring up of interest in your own site.
If you are interested in trying out paid search or PPC for your business, YuzzBuzz can help you today. YuzzBuzz is a full-service digital marketing agency, specializing in all things digital advertising, including paid search and PPC. We use a patented process guaranteed to drive traffic and sales to your website. For more information, visit our website or call today.