What is the best way to dig your website out of the depths of Google and climb the ranks?
First, find the keywords that aren’t ranking well. Some will say to find your page-two rankings and try to move them up to page one. That might work for some, but not in every case. Ranking on page one shouldn’t be the main goal if you want more traffic to your site.
It’s smart to use keywords with business value. Getting traffic to your site just for the traffic doesn’t translate into increased revenue. For instance, “Florida Realtor” will snag more business than thank ranking for “mortgage calculator”. The reason for this is that those people that are searching for a Florida Realtor, are more likely to translate into profitable customers. Therefore “Florida Realtor” has more business value to your company than “mortgage calculator” would, despite the fact that “mortgage calculator” has many more searches.
Why are you being outranked? Studies have shown that high rankings and traffic, are associated with the number of referring domains, the authority of the page, and the authority of the website. But even more important than this is the most significant ranking factor is searcher intent.
Google aims to offer the most relevant results for a search. Their business is based on the ability to do this consistently with billions of searches. Because of this, there is a large investment in understanding the intent of a search. Understanding why that particular search was done in the first place, is the main goal. This is why top-ranking pages offer informative blog posts and guides. This means your page needs to align well with the intent of the search.
The best way to figure out the intent of the search is to analyze the page that is currently first for search results. Look at the type of content, the format of the content, and the angle of the content. The type of content can typically be divided into product, landing pages, category, and blog posts.
The format of the content applies mostly to landing pages and blog posts. An example of a format is a how-to guide, specific tutorials, or opinion piece. The angle of the content is the USP of your content. In simplified terms, this is the hook that entices searchers to click on your page.
Studies have shown a clear connection between how many referring domains pointed to a particular page, and that page’s rankings. This would indicate that getting backlinks from an increased number of referring domains would help your business move higher in rankings. The more links from unique websites translate to a higher ranking.
Regardless of where you are in rankings, there is clearly a lot to consider, and there will always be room to climb. With a little help and a great strategy, you’ll be on your way to the top in no time.
As a full-service digital marketing agency, we are experts in this process and perfecting your SEO so that you will be seen by consumers. Digital marketing can get complicated, but with our process we make it seem simple – and our results show! Check out our website at YuzzBuzz.com to find out more!