Boca Raton Paid Social | 4 Ways to Use Facebook Ads to Boost Online Sales

Online sales have become more important than ever for most businesses. If you were considering ways to boost your online sales in the past, now is the time to implement. Facebook advertising is one of the widest-reaching platforms and can be the key to hitting your business goals. This is what makes Boca Raton paid social advertising so important.

You’ll want to start by knowing exactly what it is that you want to measure; what are your business goals? Do you want to track the conversion rate? How about the return on your ad spend? If you want to increase the visitors to your site, you can measure metrics, like click-through rate, or total clicks. You can also boost the interaction on your posts by creating page post engagement ads. With page post engagement ads, you can monitor the actions users are taking, like comments, and the cost for each post engagement.

Features of Boca Raton Paid Social Advertising

Another great feature of advertising on Facebook is the ability to track ad performance. You can do this in Ads Manager. Thanks to Ads Manager, you can make informed decisions about where you spend your advertising dollars and how to get better results. You can also access user insights and learn important details about your audience; like their interests and behaviors. This information allows you to create ads that are created specifically for your target audience. 

Facebook also offers a free tool that tracks conversions,  so you can see what users are doing on your site after they click on your advertising. Are they signing up for your newsletter? Making a purchase? With this tool, you can fine-tune your ad delivery to create an even better conversion rate. 

When you begin advertising on Facebook, it’s a good idea to try out different ad types to see which performs the best for you. Consider using different images in each ad to see which one resonates the most with your customers. Keep in mind that if you want your ad to appear in News Feed, you’ll have to be aware of the amount of text. Your image can’t exceed more than 20% text. Facebook’s grid tool can be very useful here. High-quality images are the best. Six hundred pixels is the minimum image width for ads that you want to appear in the News Feed. 

Some Tips

It’s a good idea to use professional images when you advertise on Facebook. If you are concerned about how to best do this, there are millions of professional (free!) images available when you click on “Find Images” found in the ads create tool. Play around with images, videos, links, and text to figure out what provides the best results. You can even add a customized message to your customers!

Now is the time to look into what Facebook advertising can do for your business. Your customers are already on Facebook; it’s time you are too! Our full-service marketing agency at YuzzBuzz can help you with your advertising needs! Our experts can help update your website and help you gain in sales! You can check out our packages including paid social advertising here. Check out our website today for more information on how to get started with Boca Raton paid social advertising. Connect with us today to learn more on how to get started.

Want to learn more about paid social advertising? Check out these resources below:

Resource 1 | Resource 2 | Resource 3