If you’re a player in the digital game, you already know that header tags are important for users, and for your SEO. Headers can affect your rankings by making your content easier to read, and more fun. They also provide keyword-rich information for search engines about your content. With this in mind, it’s clearly important to optimize header tags.
Using headers properly means that they offer context and framework for your content. Your readers should have an immediate understanding of what information they can gather from the text that follows. Think of your tags as a table of contents: H1 should introduce your topic. H2s are like chapters that state the main topics that will be covered in each section. H3s-H6s are subheadings within each chapter.
On that note, sub-headers may be more important than you think. Sub-headers make your content more readable, by allowing readers to scan through it. Articles that are more readable make them better search engine performers. Research has shown that only 16% of internet readers actually read an article word-for-word.
With that in mind, a scannable article is able to perform up to 58% better than one that is not considered scannable. To make sub-headers even more attractive, a scannable article is more likely to keep the reader there to read it, rather than going back to Google. If a reader enjoys an article, they will likely share it with a friend. The more shares an article gets, the more it earns backlinks, and that is an actual ranking factor.
Backlinks are certainly important, but including keywords in your headers also has an impact. Google still looks at SEO to gather your page’s context. When Google gathers, we supply, and in this case, that means including those keywords into your header tags. Keep in mind that just shoving keywords into tags isn’t the goal. Make sure things make sense and don’t come across as spammy. The most important thing is that your page remains readable, and it includes keywords naturally.
Be sure to only use one H1. Regardless of what you may have been told in the past, remember that H1s are big and appear like titles to your readers. Using multiple H1s on a page can look like you’re all over the place. Remember to keep your header tags cohesive. You want your reader to feel they’ve had a consistent experience. Sticking with one title case format, across all pages, is a good way to achieve this consistency.
Last, but not least, It’s wise to keep your headings on the short side. Header tags aren’t the place you want to try to emphasize blocks of keyword-rich content for Google. Think of them as mini-titles for the section that follows. A great trick is to try to keep the headers near the same length as the title tags; this should be around 70 characters.
Always try to be on your best SEO game. Remain aware of the way you use your header tags, and you’ll find that your efforts will literally pay off.
As a professional digital marketing agency, we understand that it can be difficult trying to fully perfect SEO. Although it seems easy on paper, digital marketing can be strenuous and complicated if you don’t know where to start. Luckily for you, Yuzzbuzz is here to help! We assisted multiple companies with something as simple as Instagram posts and advertisements to creating websites that will increase your ranking in SEO! To see the result of our hard work, please visit our website at Yuzzbuzz.com to learn more!