You’ve probably heard the term “organic search,” but what does it actually mean to your business?
Organic search is a type of search that works off of unpaid rankings, as opposed to “paid search” which works off of paid rankings. Does that sound confusing? Consider that many businesses use SEO content (Search Engine Optimization) to maximize their website’s visibility. When they “pay,” they are paying search engines, such as Google, for a higher spot in search results.
While it may seem like paid search has the advantage, the organic search does have it’s up-side. Possibly most importantly: it’s free! While paid search has upfront costs, organic search does not. This can be critical for businesses that don’t have money put aside for advertising.
If you have more time than money, then organic search may be the right choice for you. You should be prepared to invest some time researching relevant SEO, devising your strategy, or securing optimized content.
There are also spending options with organic search. You may find it makes better sense for you to hire an SEO consultant, or invest in a few SEO tools. Many business owners find that the best part of working with organic search is that they are in control of the monetary investment; if they choose to invest any cash at all. It is possible to get traction on your site with organic search.
Whether you invest dollars into your search, or not, research shows there is a pretty impressive ROI with organic search. Studies show that almost 90% of marketers have found that SEO was helpful in improving business. Hard numbers can be tough to determine, but you should be able to measure the return of your business’s SEO strategy.
Another strength of organic search is that the benefits can multiply. A well-done SEO strategy can maximize the benefits of organic SEO for your business. When you offer good content, your followers share, and that attracts links from other sites to yours. All of that results in more traffic to your site, which then increases your rankings. And, you didn’t spend a dime for all of those clicks, or on ads.
Organic searches can appear more credible to your users. When your business appears in an organic search, it gains credibility over those that show up in the paid section. What’s even better? Your business appearing in multiple organic searches, building great brand awareness.
Your business can gain more relevant users with organic search as compared to paid search. Organic well out-outperforms paid search when it comes to reaching actual, interested users for your business. There is also the benefit of content marketing, with organic search.
Content marketing is important in both paid and organic searches, though it’s better known for the impact it makes on SEO. Up to 70% of users prefer to get to know your business via articles, over advertising. Just as importantly, 61% of users report preferring a business that offers original content, versus those who do not.
There’s a lot to think about as you consider what’s best for your business. Whether you decide that organic, or paid search is better for you, having a solid digital strategy is the best way to reach your business goals.
As a full-service digital marketing agency, we are experts in this process and perfecting your SEO so that you will be seen by consumers. Digital marketing can get complicated, but with our process we make it seem simple – and our results show! Check out our website at YuzzBuzz.com to find out more!