Hearing the term “full service” may make you think of those old-school gas stations, where your oil got checked, windows washed, and your gas tank was filled, all by the same cool guy in overalls. Full service? Yes, please. But what does full service mean when it comes to digital marketing?
The term “digital marketing” is like a giant multi-purpose building that houses all those activities that push your brand, drive your sales, and give your business an online presence. Incidentally, having an online presence would be ground level of that building. You’ve got to start somewhere, and a robust digital presence is where you start.
Just about everything has gone digital. The marketing that used to drive commerce is nearly obsolete. Paper has been virtually replaced with screens. Just take a look around, how many people are using, looking at, or sitting near their phones? You’ve got to know how to reach your customer, and trying to keep up with constantly changing social media, might make you more inclined to check out what a digital media can do for your business.
There is a lot of focus being given to search engines. There’s a good reason for that: everything you want to know is simply a click away. “Google it” seems to follow every question. If your business is the answer to that question, how likely is your business to pop up when Google is asked? If you don’t have a solid answer to that question, you’ve just earned yourself one more reason to check out a digital media agency.
Thanks to there being so many roles for a digital media agency to cover for your business, it’s merely cost-effective to hire one agency to do it all. (This is where that “full service” part comes in.) Consider how complicated it would be to have one agency design and manage your website: another agency to create content, and yet another to direct your search engine optimization, and marketing. Oh, don’t forget all those social media channels. Clearly, there are too many irons in that fire, and this scenario would most likely burn down your budget before the business even heated up.
Working with a full-service digital media company allows there to be a focus on all social media, rather than one channel. This means you get continuity on your Twitter account, your Facebook account, and your Instagram. Having continuity across platforms helps create a robust digital presence, and that makes sense to your followers.
Continuity is especially important when it comes to content. The content you put out there acts as the personality of your business. Your character needs to be reliable and consistent, for your followers to be able, or even want, to follow. If, for example, you have an event or a promotion, you want to push on social media, one agency can seamlessly manage this across all channels, and even your website. Facebook, Instagram, and Twitter all post similar or relevant messaging, and your customers get a tailor-made, consistent message, regardless of where they look.
When you work with a full-service agency, you get strategy and support. You are tapping into a whole network of experts that can help you with your image, your message, and your marketing. Not only can they help you figure out what works, but they can also tell you what doesn’t work.
Full service means access to the most up-to-date analytics, and analytics are not opinions; they are proof of what is and isn’t working for your business. All of the guesswork is taken out of your marketing and in its place. Working with an agent gets you access to crucial information, and it also gets you a team that knows how to adapt to it effectively.
If you want a real media presence, and most of us do, you’ll want to check into what a full-service agency can do. Dreams of going viral, dominating across multiple channels, offering content that people want to read, showing up in paid or organic searches—these ideas don’t have to be just dreams. Working with an excellent full service digital medial agency can make these dreams a reality for your business. It only takes a call, and odds are, you’re already looking at your phone.
As a digital marketing agency, Yuzzbuzz, a full-service agency that utilizes SEO as well as PPC that will help your company’s Google rank get higher and your social media presence even higher. By working with us, you are ensuring the success and growth of your company’s development.