Having a digital presence has become incredibly important for small businesses. A good web presence is the fastest, most effective way to connect with your customers. Your audience wants to be able to identify who you are, what you stand for, and what you have to offer, all of this can be accomplished by simply offering great content.
Great content will offer your target audience useful information, and it also builds brand awareness. Blogging can be an inexpensive way to create traffic to your site, and attract potential customers. Studies have shown that nearly 80% of businesses that incorporate blogging into their marketing strategy, acquire new customers. Another 82% say blogging has become essential to their business.
When you consistently offer blog posts, you are also giving major search engines new content to index. Search engines thrive on relevant, new content, and blogging is a quick, inexpensive way to do accomplish this. Blogging is also an avenue for inserting keywords that your customers will use when they search for the products and services that you offer.
If you haven’t already figured out how important it is to engage your customers, it’s time you put some major effort into it. Blogging should be a key element in your branding and marketing. It not only provides engagement opportunities, but it also does so in a unique, conversational way. Consistently good blog posts, allow your customers to depend on you for relevant, quality content. Offer an active comment section and you can follow the responses of visitors, and respond to them directly. You might guess that this is a giant part of building a relationship with your customers.
Blogging not only gives you access to your audience, but it also helps establish you as a leader in your field. When you provide content that is seen as valuable, from knowledgeable sources, your customers begin to see you as the go-to for expert information. Offering informative and helpful blogs leads to more inquiries, and that means higher conversion rates.
Perhaps one of the biggest benefits of blogging is that it creates the opportunity for readers to share. Sharing can lead to viral traffic possibilities, and that can mean an exponential growth in your market. With all of the platforms available, followers can directly link, tweet, or email it to one another, and everyone knows free marketing is the best marketing.
YuzzBuzz, a digital marketing agency, will offer many beneficial blogs for your company to help it grow and ensure its customers. Using YuzzBuzz, our digital marketing experts will help market an audience you’re targeting, by blogging and using different marketing skills. For more information, check out our website now!