Not sure if you should be paying for social media advertising? There are a few numbers that might change your mind: Over two billion people are using social media each day. On average a person spends about 135 minutes a day on one or more social networks.
It’s because of these huge numbers that 93% of small businesses plan to increase their spending on social media. Advertising on Facebook alone has nearly doubled, at $50,000.
As you might guess, if you aren’t advertising on social media, you’re falling behind.
Advertising on social media allows you to locate, target, and hit your audience. You can decide on your goals, and each platform can facilitate it. Anything from generating leads, to increasing brand awareness can be done with ease. Not only can you reach the right audience, but you also have access to analytics that provide insight into how your advertising is performing.
Organic leads are almost a thing of the past, instead, users give priority to posts from friends and family. The sheer number of posts makes reaching your audience less and less likely. The good news is that paid ads can guarantee you a spot in a user’s feed. You can cut through all the noise with a direct window to new leads, traffic to your site, and sales.
Paid social media advertising can also be tailored to fit your budget. When you use PPC (pay-per-click) advertising, you only pay if the user takes action. This means you can actually engage with a targeted audience, and pay less. Over time, you can streamline your advertising to earn even better results.
With paid advertising, you are in control. Every platform offers specific parameters for targeting your audience. You can get as detailed as choosing hobbies, psychographic factors, and even personality type. You can target a list of contacts, or create a group that resembles your ideal audience. With Facebook, you can retarget the users that have already visited your site.
Advertising on social media is also a great way to create brand exposure. Businesses that appear on news feeds regularly, creates automatic brand awareness, and recognition equals credibility. When users find you credible, they become more engaged and likely to make a purchase.
When you consider that nearly 80% of Instagram users say they are following at least one brand, and 30% say they’ve made a purchase from a brand they’ve discovered on Instagram, you begin to realize what you’re missing out on.
As the old ways you used to reach your customers get replaced by social media, you need to adjust to keep up. Paid social media is the most cost-effective way to stay on target with your target audience.
YuzzBuzz can help improve and update your social media posts with our digital marketing expertise. Our full-service digital marketing agency can also help with your PPC (pay-per-click) advertising as well as other marketing ideas to help grow your business. Visit our website at YuzzBuzz.com for more information!