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December 27, 2019

Ad Impressions Increase on Facebook Ads, Led by News Feed, Instagram Stories, and Feed Ads

In November Facebook reported that there was a 37% increase in ad impressions in comparison to November of the previous year along with a decline of […]
August 2, 2019

Facebook Ads Update on ThruPlay Video Optimization

Facebook Changes default for video campaigns to ThruPlay, phases out the optimization of 10-second view  Starting at the end of July, you will have to manually […]
April 4, 2019

Facebook Relevance Score Replaced with Three New Metrics

Recently, Facebook announced that their ad-level metric that lets you know whether your ads are any good, Relevance Score and is being replaced by three new […]