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January 31, 2020

Google Responds to Desktop Search Changes’ Criticism

An official statement has been issued by Google in response to the broad criticism in the desktop search results’ recent changes. Recently, the look of paid […]
January 24, 2020

5 Breakout PPC Trends to Look For

How Does Pay-Per-Click Work? PPC ads provide highly relevant content to searchers by relying on keywords. Every time an ad or link is clicked, the company […]
December 20, 2019

Smart Bidding Available through Bid Simulator Support in Google Ads

Google Ads is rolling out a new budget simulator along with bid simulator support for the Target ROAS bid strategy. This is the first time something […]
December 13, 2019

Pivotal January 2020 Google Core Update is Rolling Out

The January 2020 Google core update is a broad core update, and it will affect all search results worldwide. It is not an update that focuses […]
November 22, 2019

Google Ads App Campaigns to have Improved Optimization

The way Google Ads tracks the performance of app campaigns will be improved by Google. To deliver relevant ads, these app campaigns use an image, video, […]