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September 6, 2019

New Facebook Messenger Automation for Lead Generation

Facebook will soon launch automated lead generation, giving businesses the ability to qualify leads in Messenger and continue the conversation in the channel they prefer.  This […]
August 2, 2019

Facebook Ads Update on ThruPlay Video Optimization

Facebook Changes default for video campaigns to ThruPlay, phases out the optimization of 10-second view  Starting at the end of July, you will have to manually […]
April 4, 2019

Facebook Relevance Score Replaced with Three New Metrics

Recently, Facebook announced that their ad-level metric that lets you know whether your ads are any good, Relevance Score and is being replaced by three new […]
February 19, 2019

Advertising Channels Often Overlooked

The two primary advertising channels are Google Ads and Facebook Ads. They are commonly called the duopoly in the marketing world because they are the de […]