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August 14, 2020

How Can PPC Improve Your Brand?

How can PPC help your business? First, it helps to have an understanding of what PPC actually is. PPC, or pay-per-click, is an internet advertising tool […]
April 10, 2020

Promoting Your Business With Paid Search

What marketing is worth doing and what type just isn’t for you? You might want to consider paid search marketing.  Paid search marketing is a form […]
January 31, 2020

Google Responds to Desktop Search Changes’ Criticism

An official statement has been issued by Google in response to the broad criticism in the desktop search results’ recent changes. Recently, the look of paid […]
December 20, 2019

Smart Bidding Available through Bid Simulator Support in Google Ads

Google Ads is rolling out a new budget simulator along with bid simulator support for the Target ROAS bid strategy. This is the first time something […]
November 22, 2019

Google Ads App Campaigns to have Improved Optimization

The way Google Ads tracks the performance of app campaigns will be improved by Google. To deliver relevant ads, these app campaigns use an image, video, […]