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January 24, 2020

5 Breakout PPC Trends to Look For

How Does Pay-Per-Click Work? PPC ads provide highly relevant content to searchers by relying on keywords. Every time an ad or link is clicked, the company […]
April 23, 2019

SEO or SEM = Organic Search vs. Paid Search

We often hear people throw the acronyms SEO, SEM, PPC, CPC, CPM, etc. around all the time. We are here to set the record straight and […]