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August 23, 2019

Amazon is Testing Data Clean Room to Improve Audience Targeting

Amazon is testing clean room data technology that can help advertisers better their campaign measurement, according to those familiar with the product.  This concept is similar […]
February 19, 2019

Advertising Channels Often Overlooked

The two primary advertising channels are Google Ads and Facebook Ads. They are commonly called the duopoly in the marketing world because they are the de […]
February 12, 2019

The one thing Amazon could do that would revolutionize advertising strategies

There are lots of talks about Amazon being the real threat to the advertising duopoly giants, Google and Facebook. The reality of the situation currently in […]