The two primary advertising channels are Google Ads and Facebook Ads. They are commonly called the duopoly in the marketing world because they are the de facto places people market and advertise on. This is why the majority of marketing and advertising agencies out there focus on these platforms when building digital campaigns for their clients.
Here at YuzzBuzz we understand that Google Ads and Facebook Ads are platforms that can provide huge returns for our clients but we also understand that there are other advertising channels that might be worth considering outside of the duopoly. We have built a flexible advertising package that includes Amazon Ads, Yelp Ads, and Waze Ads. This is because we are fundamentally here to service any size business whether it’s a small or a massive enterprise brand.
2018 was a massive year for Amazon as it has become the #3 digital advertising platform (so close Jeff). This is one area that we see lots of opportunities for any e-commerce businesses especially if they are already sellers on Amazon. The platform is quite different from Google or Facebook as it takes quite a bit of time to wrap your head around it. Amazon still has a long way to go to match the sophistication of the duopoly but they are well on their way. We here at YuzzBuzz have developed a team to help any seller maneuver and grow their business with Amazon Ads despite it being a fairly new channel compared to the rest.
One of the most common places consumers go to when searching for solutions and businesses for particular services. We have found that many of our clients would benefit tremendously by utilizing Yelp Ads especially if they are a restaurant, service business, or have a storefront. Yelp has created a suite of tools that could amplify small to medium sized businesses. They also offer a few advertising options that we can manage and leverage towards growing businesses. If a business is just starting out or has an established Yelp page we offer solutions to help manage all your initiatives on Yelp’s advertising platform.
Reddit is the home to some of the largest communities online and is the #5 most visited website in the United States. Reddit is commonly known as the homepage of the internet and one of the best resources for news or finding an engaging community across any topic or industry. This is why we have found Reddit to be one of the most underutilized advertising platforms. We can help you drive more business through Reddit Ads and target your ideal customer by using their tools to target audiences by interest, subreddits, location, and more.
If you have a storefront or location where your customers come to you, Waze Ads should be something you should consider. Waze has become one of the best navigation apps in the world. It is owned by Google and provides real-time updates submitted by users. Waze Ads give you the opportunity to let drivers know that your business is nearby or even appear in their search results when searching for locations near them. This is a unique solution to target and make drivers aware of your location on their commutes. It is also an extremely affordable way to highlight yourself on the map.
Google and Facebook might be the common advertising solutions but it’s important to understand there are other players where your audience might be easier and more engaging to reach on. We pride ourselves in giving complete solutions and options to our clients when we develop our advertising strategy. Our goal is to keep you competitive no matter the size or industry of your business.
Here at YuzzBuzz we have put together flexible advertising packages that give you the opportunity to test out any platform out there. Reach out to us and we can help find the right solution and strategy for your business.
Are there any other advertising platforms you might be interested in? Comment below!