Boca Raton SEO | 3 Signs it is Time to Update Your Website Content
One of the most common questions that businesses have is when they should update the content on their website. Some businesses, particularly small businesses, are using the same content on their site that was where when they set it up. Boca Raton SEO is all about content and keywords on your website.
What’s the Standard?
There really isn’t a standard, as some companies might need to change the content on their site more often than others will. For example, if you have a business that regularly offers new products or services, you will need to change the website to reflect those other offerings. If you change locations, expand, or if you have new members of the staff that need to be added to the site, you will need to update at that time.
Even if you don’t have a website that needs to be changed for any of those reasons, you don’t want the current content to stagnate there for too long. You shouldn’t wait more than a couple of years to make updates to the “static” content on the site. These changes will reflect changes in SEO, changes in your company, etc.
However, you shouldn’t be afraid of changing the content more often than that if it’s possible for you. Change it every six months to a year for the static content that shouldn’t be changed often.
After all, you have to remember who the website is for—the customers. You have to think about what the customers will be looking for in your site when they arrive; particularly new customers. Does the content on the site accurately reflect your business as it stands today; or is any of the information outdated? You need to be sure that all of the information is accurate to what you need your customers to know.
There is other content on your site that should be updated more frequently. If you have a blog, for example, it needs to be updated regularly.
What About Updating Your Blog?
A blog is an ideal means of ensuring that you have a constant stream of fresh content on your website. This helps with your SEO and ensures that you are easier to find when people are searching for products, services, or content that your company offers. Ideally, you will be adding a blog post at least once or twice a week.
The blog serves as more than just a way to help with your search engine results. It provides valuable content to your visitors, and it can be shared via social media, which helps with your marketing.
Talk with a reputable digital marketing agency to learn more about when you need to update the content on your site. Often, they can help with the update and with creating the content that your website needs.
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