As a business owner, you probably already know how important a strong web-presence can be. The first impression you make with your website is a lasting one. Consumers do a large amount of on-line research on your company, and your products, before they ever decide to make a purchase, so it makes sense to offer strong, fresh content.
How do you know if your content is solid and relevant, or weak and outdated? It can be an excellent exercise to put yourself into the shoes of your target audience. Check out your website through the lens of your customers, and ask yourself a few key questions: What was your first impression? Was the basic, pertinent information readily available? Was it easy to navigate?
It’s important to keep in mind that your website is like a window into your business. If your website doesn’t make anyone want to come inside, that means your customers are going to walk on by, right into the site of one of your competitors.
If it turns out that you were a bit underwhelmed by your own website, no need to panic. That does not mean your site needs a total overhaul. It could simply mean that you need a few tweaks to make it feel fresh and more up-to-date. Typically, the easiest and most effective way to do this is with strong content.
Posting monthly blog articles that your audience will find useful or interesting, is one sure-fire way to keep them coming back for more. Using SEO tactics, along with keeping an updated product page is also an easy way to keep things feeling fresh.
If you are thinking, “How often do I need to update my website?”, the simple answer is, as often as you can. When you keep your website updated regularly, Google begins to recognize it as relevant. Regular updates are one of the things that Google will consider for search engine rankings. This means your regularly updated site will have better organic search rankings than the sites that aren’t updated.
It might help to think of updates, instead, as maintenance; similar to the maintenance you do on your car. A vehicle that has no regular maintenance done on it for several years, isn’t going to be the best running, or the most appealing, car on the road. That car won’t keep up with the others, isn’t achieving optimal efficiency, and ends up not being worth the initial investment you made, which is typically a pretty big investment.
If that same car had been properly maintained with regular oil changes, brake changes, and tire rotations, it could cruise on indefinitely, while making the most out of your initial investment. That’s how simple it is to squeeze everything you can out of your website. Quick, relevant content updates, strategic use of SEO, and simply keeping up with it, is all it really takes.
If you still aren’t sure when your site should be updated, there are several instances that should signal the need for an update. If your business has experienced a growth spurt, or if you plan some rebranding, consider it a perfect time to update your site.
On the other hand, if your sales have decreased, and your analytics show your site traffic is down, it would also make sense to sink some time and effort into your online presence. You may have not yet dipped your toe into the online sales pool. If you are considering offering the sale of your products online, now is the perfect time to offer your audience informative content, along with your easy-to-navigate site.
In any case, it almost always pays to invest in good content for your website. Keeping your site updated and fresh, is one of the most effective ways to reach, and keep your customers. That’s why YuzzBuzz is able to help you with your social media presence, as well as keeping your website up to date. Our digital marketing agency has all the best experts with knowledge on how to target your customers and improve your business sites. Check us out today for more information!