5 Options to Drive Phone Calls and Leads with Boca Raton Paid Search Advertising
When it comes to marketing for your business, you have to key into your potential customer’s patterns and interests. Phone calls can be great leads if you know how to optimize them. Users who make phone calls based on advertisements are usually on a different level of interest. This simply indicates that this individual is more likely to patronize you than those that click and surf your website/pages as visitors. With paid search advertising, you can make driving leads through phone calls faster and easier. Here are some tips to help you get started;
Carry out more local-based ads
The proximity of your ads is a key factor in driving phone calls. If an ad targets an International audience, potential clients that are within your location may be hesitant to call. This is often because of the phone charges, and doubts about your services operating within their locality amongst other concerns. Local-based ads are great for targeting and increasing phone leads.
Your call ads should be appealing
You need to set up ads that are appealing enough to make potential customers call you. Descriptions have the power to drive in a call or terminate the interest of your audience in your brand. This is why it is advisable to be creative when setting up descriptions and call ads. If a user is going to put a call through to you, he or she will no doubt skim through the description.
Introduce trendy keywords
Description in your call ads should also consist of trendy keywords. What keywords are mostly searched by users in your industry? The answer to this can be gotten through thorough research on tools like Google Keyword Planner. Apart from conducting keyword research for key terms, business owners also need to find out which best suits their audience; long tail keywords or short tail keywords.
Stay relevant
Relevance is important as this is the only way a search engine will find you suitable for a user. You need to ensure that your ads are in-line with the latest market movements and what you’re offering. If a potential client notices an inconsistency in pictorial representations and content, it might be a discouraging factor and portray an unprofessional image.
Display your number on your website
Place a targeted ad with your contact information (for calls) provided on the search engine (you may be required to pay per a user’s click). For every search result that your business pops out for, users will see your contact information, and voila, you start driving phone calls and leads. Be sure to provide dedicated customer support personnel to accept all calls and implement the funnel strategy for your business to convert that call to a sale!
Boca Raton Paid Search Advertising with YuzzBuzz
Creating your own ads can feel daunting, particularly if marketing is not your strong suit. If you feel that you can’t create quality ads for Boca Raton paid search on your own, you might want to enlist the help of a digital marketing agency that can take care of it for you. You will find that paid search ads can provide you with a fast way to get more visitors to your site. It’s well worth considering. When it comes to getting the best results from Boca Raton paid search advertising, look no further than YuzzBuzz. We are a Boca Raton digital marketing agency specializing in all types of digital marketing and paid advertising. You can find our full list of paid search ad services here as well as connect with us to get started or to learn more about what we can do for you.
Check out these great resources below to learn more about paid search advertising:
