Gaining Website Traffic with PPC: How it Works

Do you know what Boca Raton paid search advertising, or PPC is? Pay-per-click (PPC), is one of the most common digital marketing fields. It is a promotional model where an advertiser pays the publisher every time their ad is clicked by a user. The publisher is usually a search engine -like Google ads-, websites, or a social network (Twitter ads, LinkedIn ads, Facebook ads). 

Pay-per-click is divided into two types, which are search advertising and display advertising. Search advertising is shown as search results on a search engine results page (SERP), while display advertising is usually shown as videos or paid posts on social networks. 

PPC provides advertisers the opportunity to market products and services to their potential customers. This is done when relevant posts to the promoted products or services are searched for with certain keywords. The advertiser’s brand or website shows up in the results and they can gain traffic. 

Even with these appealing benefits, the truth is that the marketing strategy provided by PPC can be confusing without the right insights, so-

How does pay-per-click help your website gain traction?

This method of advertisement is mainly established on keywords. Advertisers using these methods engage the use of related keywords to their products or services. This is usually done by surveying the market for keywords highly relevant to an advertiser’s website. When these applicable keywords are employed, it results in a massive rate of clicks on the ad. It also drives traction to the desired destination and significantly profits the advertiser. Gaining traffic engagements with PPC advertising is usually determined by a ton of factors which are not restricted to:

• Type of device used
• Sophistication of device (Laptop, iPad etc.)
• Specific audience search
• Location of audience

If maximized appropriately, PPC, like any other digital marketing facet, is beneficial for most businesses. With the nitty-gritty explained, you might be wondering, how then do publishers get paid? They basically employ the models of pricing.

Models of deciding pay-per-click rates

Advertising prices in pay-per-click are concluded with the use of two major models. To give you an idea, here is a brief definition of these models.

• Flat-rate model

This model offers a dormant amount for each click that advertisers are to pay publishers. These publishers usually have a list of fixed prices for various types of ads. This model is normally used by websites and they consider a range of factors in fixing prices.

• Bid-based model

Here, advertisers compete with one another in an auction moderated by the buyer. They bid on keyword phrases applicable to their specific audience. Like every auction, advertisers inform the publisher of their proposed payment with the use of online tools. The auction occurs anytime a visitor triggers the ad spot. This model is typically used by search engines and social networks.

Boca Raton Paid Search Advertising with YuzzBuzz

Boca Raton paid search advertising is used by many brands and business owners as it offers a promising list of benefits including traffic engagements and increase in sales. If you want to gain website traffic, you can be assured that Boca Raton paid search is your best bet. With YuzzBuzz, you can enjoy the comfort of having professional Boca Raton digital marketing experts take on your marketing plans and bring excellent results! As a Boca Raton digital marketing agency, YuzzBuzz also offers Boca Raton SEO, Boca Raton paid social advertising, and Boca Raton social media marketing. Check out our Boca Raton paid search packages and services here, or find out more about our business here to see what sets us apart. 

Want to learn more about Boca Raton paid search advertising? Check out these resources:
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