The number of Google searches made daily is astounding – so why not advertise with Boca Raton paid search? It reaches into the billions and most organizations and companies know it’s essential to show up in relevant queries. Common ways to improve search engine results for companies include search engine optimization (SEO) and search engine marketing (SEM). Both can affect who sees your information, but each has differences from the other.
SEO places a focus on using strategies of digital marketing to increase organic rankings. On the other hand, SEM uses paid search advertising to ensure a company’s websites show up in the appropriate search results. Both of these solutions are useful in a digital marketing plan, but paid search has advantages worth being aware of.
Several different paid search options are available, but the most common is Google Ads. Formerly known as Google AdWords, it is highly popular and has nearly 65% of the market share. If you’re considering utilizing paid search advertising, this article will delve into the benefits it can offer you.
Whether you want to sell more products, make people aware of a new service, or increase the number of people on your email list, paid search campaigns offer a way to accomplish those goals. You can choose a selection of keywords and bid on them. If you win the bid, your advertisements are seen when someone searches for that keyword.
There are many tools to help you target the audience you want by location, language, devices, previous searches, time of day, and more. Paid search is also unique compared to a traditional marketing campaign when potential customers visit you based on the services and products you offer.
SEO is useful, but it can take months for it to make a difference in where you show up on a search engine. Paid search advertising cuts that time down to next to nothing. In addition, you can immediately have your ads shown to potential customers for the keywords you target instead of waiting weeks for results.
It’s also easy to create a paid search campaign, especially once you are familiar with the process. There’s no need to upload anything or design images. While starting the advertisement is quick, it requires someone to maintain it. Each campaign should be monitored and optimized to ensure success.
With most forms of paid search advertising, you pay only if someone interacts with your ad. That means you don’t have to pay to show it to someone who ignores it. In addition, there is no minimum spending requirement on platforms like Google Ads. This can make it a great choice for those who are adhering to a small budget while trying to reach a large audience.
This type of digital marketing also provides data that can be used in the future. For example, you can measure how well a keyword does, as well as each ad, and even every user. In addition, using full-featured software like Google Analytics can give you insight into what is working and what you may need to tweak.
If you want to see your name at the top of the search results for certain keywords, Boca Raton paid search advertising is a great opportunity. YuzzBuzz can handle creating your campaigns, maintaining them, and making sure you get your ads in front of the right people. We also offer help with Boca Raton SEO, brand management, and much more in regards to Boca Raton digital marketing. You can get in touch with us today to learn more about how we can help. You can also check out our paid search packages and services here to learn more.
For more information on paid search advertising, check out these resources below: