If you’re looking forward to a better year for your business, you’ll want to consider where you spend those marketing dollars to be sure you’re getting all you can. Google Ads may be one of the best ways to invest that online marketing budget. Try out Boca Raton paid search with YuzzBuzz today.
Google Ads can be a great way to direct your customers to your site, but there are a few things you should know before you get started. There are two different ad types on Google: direct response ads and branding ads. When you launch a branding ad campaign, your goal is to create more exposure for your brand. This means getting your name out there to build recognition when consumers see your brand. There is no mention of your products, business location, or much other than your branding. These ads are measured in how many times a particular ad was displayed on a page.
Direct response ads are quite different. The goal with these ads is to create a sense of action, or a response, from your customers. These ads are measured by conversions (or how many people click on the ad). If you are hoping to increase sales and leads, direct response ads are for you. When you use the Google AdWords Display Network, you have the opportunity to place your ads on relevant sites all over the internet. This includes more than a million sites, apps, and videos where you can display your ads. Using this network can extend your advertising campaign beyond any other traditional measures. Some call this type of advertising “interruption marketing” because your audience isn’t currently searching for your products when they are presented with your ads. Instead, you are “interrupting” their actual search.
To properly devise your ad strategy, you’ll need to start with what products you plan to advertise. It’s best to start off with the ones you know your customers are the most inclined to buy. This offers your campaign the best chance for success early on. Then try to determine how many new customers your business can manage. This is not the time to over-shoot, if you successfully match up your capacity with your advertising, the cost-efficiency of your ad campaign will be maximized.
You want to know what’s working. Remember to gauge the cost of how much you are actually earning from each new customer, versus what it cost you to acquire them. If most of your sales are closed over the phone, but the customers are coming from your online campaign, it can get tricky. There will be a different form of analysis for that sales cycle. A good digital marketing agency can really help with these analytics.
Before you get too deep into the campaign, you’ll want to have a clearly defined customer demographic. Who is your “perfect customer”? A little research into the mindset of those most likely to use your product and services can really help zero-in on this target. Once again, a digital agency can help discern what the primary issue your target audience is dealing with, what solution they are looking for, and help build your ad and landing page accordingly.
There is a lot to know when it comes to Google Ads, but there is also a lot to gain for your business. Reach out to your digital marketing agency and make this year your best year yet!
YuzzBuzz can help improve your website by making it show at the top of the Google web page. Our digital marketing agency can help with any social media, paid social, Boca Raton paid search, or any other digital marketing service that you need so you can focus on your business! You can find our paid search advertising packages here. For more information on our digital marketing agency in Boca Raton for paid search, visit our website today! Connect with us today to get started.
Interested to learn more about paid search advertising? Check out these resources below: