Digital marketing requires more than just a website and a presence on social media. It’s important to consider all of the different means of reaching customers and getting the word out about your company and products. Pay Per Click (PPC) marketing continues to be an important element that you need to incorporate. However, it’s also important to make sure you understand the top PPC trends of 2021. This is what Boca Raton paid search is all about.
One of the new trends in PPC for 2021 is automation. Using AI and machine learning can make it faster and easier to take care of many of the usual tasks that you would normally have to conduct manually when setting up your paid advertising.
However, you will have to be careful with PPC automation, particularly in the beginning. It may not be as robust or as “smart” as you might hope. You may find that working with a digital marketing agency that can provide you with all of the care your marketing needs including PPC advertising.
One of the other top PPC trends to pay attention to in the coming year will be video ads. People like to watch video, and it tends to garner more attention than text ads only. It’s estimated that by 2022, 82% of all business and consumer Internet traffic will come from videos. This is an increase of 7% from 2017.
Businesses may want to start learning more about the video ad options through different platforms like Facebook and Google, which have vertical video ads. Videos can link to products directly or to your site. Instagram Stories have been a popular form of video marketing, as well, and this is likely to continue.
Consider the importance of YouTube and the number of people that watch videos on this platform each day. Many people spend more time watching YouTube than they do regular television shows. Putting PPC ads on YouTube videos can be a fantastic way of driving more people to your products. It also happens to be far cheaper than spending on advertising on the radio or television. It’s easier to be sure you’re targeting the right people, as well.
Another trend to watch for with PPC is voice search PPC campaigns. Many people are using their voice, whether it’s through something like Alexa or their phone when they’re searching online. They will start to use voice search for shopping, as well, so the keywords you’re using must adapt well to the natural language that people use. You want your keywords to sound more like how people speak. You might also want to create question-oriented keywords, as people often frame their searches in the form of a question.
If you are looking for ways to improve your business and get more customers, make PPC a part of your marketing platform. The easiest way to ensure that you’re making the most of PCC is to work with a digital marketing agency that can take care of the hard work for you.
YuzzBuzz is a full-service digital marketing agency that specializes in paid search advertising and creating PPC campaigns to get traffic to your website or online store. You can find our packages for paid search advertising here. At YuzzBuzz, our PPC specialists create the best Boca Raton paid search strategy to create success for your website and digital marketing. To get started on a monthly package, connect with us today.
Check out these resources below to learn more about paid search advertising: