Boca Raton Paid Search | Why Your Business Should Use Google Ads

Everyone has heard of Boca Raton paid search – Google search advertising. Google is the top search engine in the world. And that’s why it is unsurprising that its website ranking is the most trusted in the world. With over 90% of the market share, Google is the central focus for all SEO and Marketing strategies. This position is amplified with Google Ads. 

What is Google Ads?

Google Ads is an optimized promotional feature that allows websites to achieve better positioning on Google search engine results. It amplifies your marketing efforts by putting you in the Search Engine Results Page (SERP) spotlight. If you have seen any search results recently, you may have noticed that a few results at the top of the page are marked with an ‘Ad’ tag, with some placed even further down the screen. While some argue that this is simply a monetization strategy for Google, it is hard to deny the effect that it has on the websites that are promoted. From better visibility to stronger audience reach, using Google Ads promises only great results. Need a little nudge in the right direction? Here are some reasons why your business should use Google Ads. 

Premium Placement

With a Google Ads account, you get access to the Google Keyword Planner. This planner consists of ranking keywords that can be used to optimize your web content through blogs and product descriptions. When the Ads are published, your business website page with the relevant keywords in a particular search stream will be displayed at the top of the search engine results. 

Brand visibility and recognition 

The positioning and brand identity you can create with Google and Google Ads is incomparable. There is hardly another search engine that can boast of a reach as wide as Google. When you use Google Ads, you gain access to its broad range of users and you can get a better segmentation of your target audience. If your website is optimized with a business page on Google Maps, you can get brand visibility for audiences within a specified vicinity. That way, you can easily convert traffic into organic sales. 

Organic Traffic 

When it comes to digital marketing strategies to generate web traffic, the options are endless. However, getting organic traffic that translates into consistent reach and building an organic audience demands a tedious marketing process that only a search engine as large as Google can provide quickly and efficiently. With Google Ads, you can be confident that all generated clicks on your website are from valid traffic because your website wouldn’t have been visible if the searches weren’t relevant. Through those organic searches, you can generate organic traffic for your website and convert that to sales for your business. On Google Ads, you only pay based on the number of clicks that are generated so you get quality for the amount paid.

Hire Us for Boca Raton Paid Search Advertising

YuzzBuzz is a full-service digital marketing agency that can help you optimize Boca Raton paid social advertising and Google Ads to meet your marketing goals. Contact us to get started on building your online presence! We specialize in Boca Raton paid search advertising but it does not stop there. We also offer Boca Raton digital marketing, Boca Raton paid social media advertising, Boca Raton social media, and Boca Raton SEO. To get started today, you can contact us through our website or find our Boca Raton paid search packages here. 

To learn more about Google Ads, check out these great resources below: 

Resource 1 | Resource 2 | Resource 3