Boca Raton Paid Social | How to Build Audiences with Facebook Ads

Utilizing Boca Raton Paid Social Advertising

Are you looking for a better way to target your Facebook ads, or Boca Raton paid social ads? If you want to learn more about who is seeing your ads, delving into your business Facebook audience options is the best option. It can help you reach the people you want without spending money sharing with those who likely aren’t going to be interested in your company and what it brings to the table.

Creating Custom Audiences on Facebook

The first step to building a custom audience is logging into Facebook Ads Manager. There are dots in the upper left to click before hitting Audiences. Once you move to the next screen, you can choose to create a custom audience. From there, you have many options on where to get the information from your custom audience, including:

• Website
• App activity
• Video
• Lead form
• Instant experience
• Shopping
• Customer list
• Offline activity
• Instagram account
• Events
• Facebook page
• On-Facebook listings

You choose the place where the audience comes from and upload the information required. Let’s say you’re using a customer list from an email service. You import the file and Facebook looks for things like names, phone numbers, and email addresses. The more information you provide, the better Facebook can do at finding and marketing to these people.

Saved Audiences on Facebook

Facebook also has something called Saved Audiences to let you tailor who sees your ads. For instance, you can choose people in a certain location, of a specific age, and who use a particular device. You can also use indicators like gender, languages, and income level to make sure the audience is precisely who you want to see your marketing.

Another huge part of this is choosing the interests of the customers you market to. This lets you choose subjects that are related to what you are selling to customers. You might want to target blogs that cover your market, people who are fans of your competitors, or those who have an interest in the industry your product or service falls under. There are hundreds of interests to choose from and once you select one, Facebook will suggest others.

Choosing the Right Audience

With so many options, it might be challenging to drill down and find the exact audience that you should be targeting. Some audiences can consist of millions of people which is going to take a huge ad budget. It’s better to select a more precise and smaller audience to keep costs down and ensure the most relevant people see your advertisements.

With saved audiences, the “and” target can be used to help cut down on some of the people you advertise for. As an example, you could say that you want to advertise to those who are interested in both “shoes” and “sneakers.” If the individual only has one of these interests, they won’t see the advertisement, which can cut down the audience quite a bit.

Leave the Work to a Digital Marketing Agency

There’s a lot that goes into Facebook marketing and as the social media platform with the largest base of users, you want to do things right. Rather than handling it yourself, why not let a digital marketing company do the hard work? Check out all our paid social packages and services here. At YuzzBuzz, we have experience and knowledge about Facebook advertising to make sure you are on the right track. Reach out to us today to learn more!

Sources to learn more about paid social advertising and Facebook Ads:

Source 1 | Source 2 | Source 3