Boca Raton Paid Social | 2021 Paid Social Advertising – 3 New Trends

Paid social advertising, like Facebook Ads, is likely going to grow in 2021. A main reason for this growth is that more people are using the sites for longer periods than in the past. This was evidenced in 2020 because of the pandemic, and much of 2021 will likely see the same increase. Grow your business and online store with Boca Raton paid social advertising.

Find Your Customers

Therefore, it makes sense that more companies would want to advertise on the platforms where the people are. It’s estimated that the amount of social media ad spending will be as much or more than $113 million. You’ll likely start to see more ads, and you may want to create these types of ads for your business.

When looking into paid social advertising, you try to go to the places where users spend time. Typically, you’ll want to choose some of the bigger social media platforms like Facebook, Linked In, and Instagram.

Think about where your customers are, target those platforms with paid social ads. If most of your customers are using Facebook, you might put more of an emphasis on advertising via FB.

What Platforms Should Be Considered?

Facebook continues to be a powerhouse in the realm of social media, and it’s likely to continue. With more people buying online today, having ads on the site that make it easy to buy can help you garner a larger number of sales. When creating ads for Facebook, you’ll want to be sure that you make sure mobile is a priority and advertise the products that are in the highest demand. The ads should focus on how they can solve problems for your potential customers, as well.

Using video ads on Facebook will become more important as a part of paid social advertising, as well. If you want to use video ads, whether they’re on Facebook or another platform, make sure you know how to do it right. Different platforms might have different formats. Additionally, you need to be sure that you’re creating ads that will resonate well with your intended audience.

Less Used Boca Raton Paid Social Platforms

Instagram may have started as a photo-sharing program, but it has evolved into one of the most important and powerful social media platforms in the world. There are many different types of Instagram ads that you can consider using including photo ads, Instagram stories, video ads, collection ads, explore ads, and carousel ads.

LinkedIn can be a fantastic choice for business-to-business marketing. You can use text ads, sponsored messaging, dynamic ads, and even sponsored content.

It can be difficult to keep up with all of the changes that occur in digital marketing and paid social advertising. To help make it easier, consider hiring and working with a digital marketing agency. Working with professionals can be a good way to ensure that you’re making the most of advertising in the online space.

YuzzBuzz is a digital marketing agency offering experts and specialists in paid social advertising. You can find our monthly packages for paid social advertising here. We offer a full range of options for Facebook Ads to drive traffic to your online store or website and build an interested audience to generate sales. This is why Boca Raton paid social advertising can become so vital for your business or brand. To get started, connect with us today.

You can learn more about paid social advertising by checking out these resource below:
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