If you’re in business, you are facing digital media head-on, and for that, you need a strategy. A strategy that works.
Rather than dabbling here and there, in different social media platforms, and hoping against- hope, that someone shares, or even takes note, you need a solid plan. It obviously doesn’t pay to waste valuable time experimenting, and in some cases, you may just need to hand it over to the experts. In any case, you’re going to need some framework.
Clearly define your purpose: Why are you in this business in the first place? While it may sound like a simple question, it might take you some time to come up with a clear answer. Consider the meaning of, or purpose of, your organization. It’s been said that “people don’t buy what you do, they buy why you do it.” Once you define the “why” of what your organization is doing, developing an effective story, content, or messaging, will be easier.
What is the story of your brand, and is it a story that matters to people? Studies have shown that up to 73% of consumers want to know the story, and they want the story to matter. It may surprise you to hear that it doesn’t matter if you are a non-profit, or for-profit brand, compelling stories, rather than a sales pitch, is what is reaching your customers. Think of your story as a mission statement, and then you can begin integrating it into your messaging.
What do you want to come of all of this? Consider your goals. Are they achievable? Can they be measured? Without measurable goals in place, you have no way of knowing if your efforts have succeeded. Maybe you want to increase online sales by 20%, or are looking to engage more followers, to grow your email list. Be sure that your goals are stated, can be measured, are attainable, relevant, and have a timeline.
Who is your audience? If you want to tell a story that matters, you first need to understand who you are telling your story to. Determine the types of people you’d like to attract. Know the background, career, values, and goals of your customer. You can do this by interviewing your audience. Consider an online survey to better understand your audience.
All of these steps lead to the exciting part: Finding the channels that work for you. Many make the mistake in thinking they need to have a presence on every channel. The truth is, you only need to be where your customers are. If your target demographic isn’t hanging out on Facebook, don’t waste your time or money there. Define what content works for your audience and customize it to fit. Throw in quality content, and consistent content, and you’ve got yourself a trifecta.
Coming up with your own digital strategy might sound daunting, but with these few simple steps, you can turn your digital strategy into your company’s digital success.
In order to create a higher quality post for your company and for your users, getting a digital marketing advisor is the best action you can take as a company that is facing digital media head-on. Yuzzbuzz will help you capture your story and emphasize not just the “what” your company does, but also the “why” to help you successfully advertise your company using SEO. For more information visit Yuzzbuzz.com for more information!