Different Types of Digital Marketing Agencies and Their Benefits
When browsing the internet, there is a lot of advice to be found in regards to what exactly you should be searching for in a digital marketing agency. It is important to look for certain aspects in these agencies like researching to find an agency with industry expertise, along with having experience running campaigns for brands similar to your own. It should be crucial for you to have a creative team that is strong together, along with culturally fitting for your business.
In order to begin the process of deciding on a certain agency, it is important to take some time choosing and figuring out what agency type is necessary for you and your company. There are three main digital marketing agencies:
- Specialist Agencies
- Full-service Agencies
- Hybrid Agencies
With each different type of agency comes a scope of different digital marketing services, and one type might be a much better fit for your company depending on your specific needs.
Specialist Agency
These agencies, as their name suggests, specialize in a specific channel or channels. For example, many of these agencies focused in one area are drawing market share, like email marketing specialist digital marketing agencies.
Benefits
- Each channel will have expert focus
- Shared learnings across clients and tactics make these agencies tough to beat in any given channel
- Deeper vendor relationships with Google, Facebook, etc.
Full-Service Agency
One of the best parts of hiring one of these agencies is the simplicity and ease of project management as well as communication between all involved marketing professionals with one organization’s marketing efforts.
Benefits
- When you are in integrated campaigns and processes, your efforts will be unified across all platforms, bringing you closer to Omni-channel excellence.
- These agencies are better at aligning messages across all mediums
- Budget allocations are smarter across channels, assuming they have a department for analytics and attribution.
- Maybe the best benefit, your communication is centralized for your digital marketing.
Hybrid Agency
These are normally full-service agencies that will hire specialist teams to bring in expertise for a certain client or channel. They are basically a traditional creative agency, a web technology company, and a digital production house, all in one company.
Benefits
- These agencies remove the conventions of the industry that are segmented that divide strategy, development, and design and move them into one complete and central, in-house strategic marketing solution.
- Their ability to move past just creative work and working to execute strategy against business objectives sets it apart from the rest.
- A big strength for hybrid agencies are their agility
Here at YuzzBuzz, we are a full-service digital marketing agency. But we have some characteristics of hybrid digital marketing agencies as well, as we have the best web development team and content writers. We pride ourselves in being experts in digital marketing and provide a vast amount of digital marketing services to businesses of any size. If you are interested in our digital marketing services, click here.
