Digital Marketing Trends to Consider Going into 2020

Are you looking forward to 2020 wondering what the biggest trends in digital marketing will be? One word: More. There will be more content, more influencer marketing, more web video, and much more of what will get digital consumers to engage online with your brand. 

The Rise of Social Influencer Marketing

When the term “influencer” was first used, it was for huge celebrities or celebrities online, with a large following of many followers online. But now, people with much smaller social media are used by companies to leverage as influencers and reach a targeted audience with a voice they trust. 

Influencer marketing has changed into something much more personalized. Because it is becoming more and more authentic, around 92% of consumers trust the recommendations of other consumers rather than company advertising. 

Ad Engagement in Streaming Video

In 2019, video was a digital marketing must and will be one again in 2020, according to IAB’s Video Advertising Spend Report of 2019. Year over year, marketers reported digital budgets have increased 25 percent. This budget increase is explained by consumer viewing habits – advertisers are going to wherever the most time is spent by their consumers. Here are some statistics from the IAB:

• Of US consumers 13 years and older, 74 percent watch streaming or online video at least weekly. Out of this same group, 41 percent watch daily.
• Of all digital video viewers, 78 percent will watch advertising in exchange to watch free content
• When watching educational videos, online videos pay closer attention to both ads and content. 

Also, in addition to adding videos to your website and your social networks, live videos on Instagram and Facebook get watched three times longer than videos that are not live. In 2020, it is time to take live video ads and streaming seriously. 

Increase of Emerging Technology

From advancements in AI to 5G technology on mobile devices, voice, and connected TVs, the way that consumers engage with ads is going to completely transform in the upcoming year: 

• For how consumers access and use content, 5G will transform that completely, meaning that among global audiences, there will be a dramatic increase in mobile usage. 
• There will be much more personalization in digital video thanks to advancements from AI technology for content.
• With advancements in OTT (over the top media) and connected TVs, users will be enabled to interact with ads from both their media devices and TV that can lead to streaming video that has product placement within. 
• As homes continue to adopt Alexa, Siri, and Google Home, voice search for smart speakers will continue to expand, along with developers continuing to make accuracy improvements. 

The Takeoff of Interactive Content

Of the buyers online, 91 percent are looking for more interactive content. So in 2020 that is what they are going to get – content marketing will shift its focus to give them that exact thing: AR/VR, quizzes, polls, 360-degree video, and shoppable posts are just a few interactive content examples. 

The reason that this is one of the top marketing trends for the upcoming year is that this level of interactivity in retail is both original and new. For example, for a shoppable ad on Instagram, when a user taps on a product, the item and price will appear. When the price is tapped on, the user is taken to a screen with more information and the option to view them on the company website. This is the type of ad that cuts through the noise and gives users a reason to both engage and stay with a brand or page. Also, is very easy to share with others, which expands the reach of that ad even further. 
Here at YuzzBuzz, we are a full-service digital marketing agency. We help businesses of all sizes with their website, social media, paid search, and paid social ads. We are experts in the digital marketing indusry and value staying up-to-date on the newest trends around the digital marketing world. We do everything digital marketing in-house so you do not have to worry about different expenses for different aspects for the marketing of your business. For more information on our services, click here.