Whether you need help building up your blog content or need some support over on your social media channels, partnering with a digital marketing agency can be a fantastic way to take your marketing efforts to the next level. But how does an agency make all that marketing magic work together successfully? When pushing your website higher in search results, what goes into that? It is not simple, we can tell you that much!
SEO takes a lot of hard work if you want it done the right way, so we are breaking it down so you can fully understand how a marketing agency works to produce those coveted results. Here is the YuzzBuzz way of search engine optimization.
As the business owner, your entire job is to make sure your company continues to run smoothly. As a digital marketing agency, our job is to make sure that the right people find your company. To do this, we first have to learn about your brand and the business behind it. We start with an initial discovery process that teaches us about who you are, what you stand for, and what direction you want your company to go.
Whenever we figure out and understand the intent of your goals, we look into the search landscape of your industry. What are your ideal customers searching for? What keywords will perform the best and most effectively? What are your competitors doing – and are certain search terms performing particularly well for them?
Along with all of these questions regarding general research, we take a look at how your website is performing for SEO before your services start with us so we know how you are doing currently in front of search engines. This also allows us to look for specific areas of improvement we can focus on. All-in-all, all of this deep research will let us set the perfect goals for our SEO efforts. The goals we set can be anything from attracting customers with higher lifetime value to increasing your conversion rate or ranking higher on Google organically.
The next step for us is building a master plan of attack for reaching these goals that we have just made, which is not always as easy as it seems. All of our clients do not get the same cookie-cutter approach – each one of our clients has their own tailored approach by us to suit the needs that are unique to them – like business objectives and current brand position. This is the stage where we target which parts of your website we need to focus on improving, set up tracking for analytics, and search for hidden gems in your online presence. Once that is finished, we will agree on a plan to increase your search engine rankings as well as achieving your goals.
It is time to execute the plan we have created! There are a few main components that we use to improve your site’s performance.
It may not seem like the most important thing, but the small parts of description in page titles and metadata are vital in this process. This part of the process involves refining your company down to the essence of it all, then taking that and finding it in different characters. We want to make sure consumers understand that the information they are looking for by creatively creating ranking factors like heading tags, ALT attributes, and page titles.
Creating high-quality content to share can position you as an industry expert in the eyes of both search engines and consumers. Content like imagery, blog posts, and FAQs that are purposefully targeted are the right kind of content that brings in the traffic you want to your website. Our copywriting and SEO experts will make sure that the language used in your blog and website is both people and search crawler-friendly.
A big part of getting your site optimized for search engines is smart link building. When you secure your backlinks, it tells Google (and other engines) that you deserve to be shown to users because you are a credible source.
This process is long, but it is finally time to take a look back at everything we have completed. Since a large portion of digital marketing is work done behind the scenes, we want to show you the value of these efforts in the form of positive ROI. Way back at the beginning of the process we set some goals, during the discovery process, along with some key performance indicators (KPIs), allowing us to measure how successful your SEO strategy is through real numbers.
KPIs are related directly to your business objectives and come in a few different varieties. Anything that can be quantified can basically count, so anything that lines up with your company’s goals will work well. You can use data like click-through rate, conversion rate, and website traffic to measure the progression of your SEO efforts.
As a full-service digital marketing agency, we are experts in this process and perfecting your SEO so that you will be seen by consumers. Digital marketing can get complicated, but with our process we make it seem simple – and our results show! Check out our website at YuzzBuzz.com to find out more!