Five Qualities to Look for When Hiring a Digital Marketing Agency

For your business, a great digital marketing agency can make a huge impact. But with the amount of new and trendy agencies popping up left and right, how do you know if these agencies are as great as they say to be? 

We have the five qualities to look for when looking for your perfect digital marketing agency.

1. A Dope Website

The website of any good digital marketing agency should be up-to-date and current. If the agency uses good SEO practices then they should be easily found on Google by just searching for their geographical area along with their core services. The design and feel of the website should be engaging and, along with all the key elements of an effective inbound marketing strategy; responsive design, effective conversion strategy with calls to action, an active blog, and intuitive navigation. 

2. An Expert Team

The digital marketing agencies that work best are made up of a team of experts and diverse talents. Go online and see if you can check our their team. A top-tier agency will put their team front and center on the website because they are proud of their team. The team should be multi-disciplined with experts that are unique to their field, whether they are design, SEO, social media, brand development, content strategy, etc. How accessible are the owners, if they are even available? 

3. Having Both The Tools and The Expertise To Use Them

Your ideal digital marketing agency is set up with tools to complete whatever task they are handed, along with the experience to know how and when to use them. Ask what they use for different daily agency tasks – project management, measuring website performance and SEO like Google Analytics, inbound marketing, social media analytics, email marketing like MailChimp, CRM like Salesforce, and more. Any agency should be expected to be comfortable with any and all of these tools, but it is important to also know when they should and can ignore them. Analytics are used many times in many different tools now, using data based on averages, but seasoned marketers know from experiences that using creativity to think outside of these tools can reap much better results. 

4. Experience that is Relevant

The agency is self-aware and looks into how they talk about themselves along with their messaging – do they speak the same way and language as you? What about addressing your specific needs? Look into the normal size of their clients and if they would be a good fit with you or even your industry, will they be familiar with the common issues in your industry. When you meet this agency, do they tailor their presentation to your needs? 

5. Do Your Cultures Mesh Well? 

You will be working closely with your digital marketing agency and your team for a good amount of time if everything goes well. It is important to make sure that your culture and their jibes well together. This is obviously a much less objective aspect to measure, but it is still an important measurement. Does the team look like they are having fun when you meet with them in person? Chances are, if they have fun together, they can work well together, and will work together better as a whole for YOU. 

Choosing a digital marketing agency can see overwhelming, but it can also be a fun process. Here at YuzzBuzz, we are a full-service digital marketing agency, specializing in all things digital marketing to help your brand success grow. We are a young company with young employees who like to keep it light but we all have one goal in mind. Become one of the best digital marketing agencies in the United States. For more information on our services, click here.