The way Google Ads tracks the performance of app campaigns will be improved by Google.
To deliver relevant ads, these app campaigns use an image, video, text, and HTML5 assets. The app campaigns will soon be improved by Google by attributing traffic to each of those creative assets mentioned.
Google Ads can improve the way campaigns serve and select asset combinations as ads by knowing exactly which combination of creative assets is driving app downloads. With this new data, more informed design decisions can be made by advertisers.
Over the next few months, these changes will start to roll out. Advertisers will automatically have their campaigns updated if they already have active app campaigns.
In order to adopt these updates, there is not really anything for advertisers to do. There is no way to opt-out of these changes, also.
There should not be any negative impact on the performance of app campaigns, at least that is what is Google anticipates. However, when it comes to asset reporting metrics, there may be some shifts in data.
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