You’ve probably used LinkedIn to grow your business network and probably perused the job postings at one time or another. Have you ever considered LinkedIn as a marketing tool for your business? LinkedIn can help you grow your business. You can generate leads, build partnerships, and create brand awareness. All you have to do is start looking at LinkedIn as part of your marketing strategy.
At its roots, LinkedIn is a social network for professionals, built on career development, building professional connections, and industry discussion. It’s not like Facebook, Twitter, or Instagram, where there is direct access to customers to offer status updates, posts, or images. Customers expect companies to sell products and services on these platforms. This is not the case with LinkedIn, where spamming and the hard-sell, are frowned upon. LinkedIn has a specific audience that requires a specific marketing approach.
The ability to target on LinkedIn is like no other. A small business can zero-in on the industry, business size, and even job title, of who is typically buying their product or service. For example, if you are selling customer service software to small businesses, located in the US, you can direct your campaign to only businesses that employ under 100 people, based in the United States, with a subgroup of only executives with customer service titles.
A good digital media company can help you find what type of person makes a high-quality customer for your business, search LinkedIn for those who fit that criterion and introduce them to you. It appears that you are introducing yourself, but it is actually the agency doing all of the work. The agency will also help you stay in touch with those who have expressed interest in your business. With daily status updates and weekly LinkedIn blog posts, your business will be continually in front.
You can take LinkedIn marketing a step further with monthly emails, that share useful information, or a special offer for a webinar, that helps create an inexpensive process for lead- generation. A well-crafted letter, thanking your connections, and inviting them to be a part of your email marketing list, can grow your email marketing exponentially. Because email only allows you to message 50 people at a time, be sure you include your email and direct link for email signup each time. Always offer reciprocity in your messaging. Tell them what you’re offering with email signup, and also offer to check out something of theirs, to create goodwill.
It’s imperative to use LinkedIn well, which means, be sure to post high-quality content. Offer content that teaches others to problem solve, ways to do their job better, and anything that establishes you as a leader. Offering valuable content always gets good results.
Post directly on LinkedIn; it’s the best tool that LinkedIn offers. If your post gains momentum, LinkedIn will spotlight it, and it can get you tens-of-thousands of new readers. This is an awesome way to create more visibility while grabbing readers that would not have been reachable with a website, or blog post.
Because LinkedIn is a very specific audience, it’s probably wise to hand your LinkedIn marketing, over to an agency that knows how to reach your customers, the right way. Let them give your business an effective face, allow them to manage your activity, and find content that matters to your audience.
A good digital media company understands that LinkedIn is all about building relationships. Let them show you how you can grow business, connect with prospective customers, and nurture the relationships that really matter to your business.
YuzzBuzz can help you advertise your business on LinkedIn, as a professional digital marketing agency like us, can help you find those that are driven and interested in your business. YuzzBuzz will post high-quality digital marketing content to build relations between the business and those that want to be involved and grow with that business. For more information, visit the YuzzBuzz website now! We are the best full-service digital marketing agency in Palm Beach.