As a business owner, you are always looking for the best way to reach your customers. Mobile advertising may be a good fit for your company. How often are your customers noticing ads on their phones?
Research has shown: pretty often. Mobile ads have proven to be relevant to most consumers, as most prefer to click to pages containing product. They want to learn more about what you’re selling and how they can get it. As much as 58% of consumers say they take note of the daily ads on their phones. About 14% say they rarely notice the ads, and another 10% say they never see them. A solid 32% of consumers surveyed intentionally tap on the ads, weekly, or even more often. These numbers are nothing to be ignored.
What is it that makes all that clicking click? It turns out that coupons and special offers, really are unique to your customers. Fifty-six percent of consumers say they like to save special offers and coupons, straight to their phones. Mobile coupon pages are also accessible for mobile users. Here, your customers can store or save offers. This makes brands that use mobile wallets, very, very happy.
Just under half of consumers say they are tempted by ads found on social media, and about 33% say they are more likely to purchase items from their phones after seeing them on social media. Facebook is the leader in successful social media ads, being the top choice of 86% of consumers.
What’s happening during all this phone time? When your customers are researching your products, they are most frequently looking for the most competitive price. Others are checking out product reviews via web searches. Mobile apps are on the decline, and older consumers say they are deleting retail apps from their phones altogether, due to lack of use. Valuable storage space is valuable storage space.
With this in mind, it probably doesn’t make sense to have an app be your sole branding focus. Instead, consider looking at mobile wallet strategies to further the customer relationship that begins in your app. Apps still have their value. More than half of consumers enable notifications for one app, sometimes more. Many of those same consumers are open to daily notifications, with a few even being ok with brand messages twice daily.
With all this data, it can be easy to forget the actual message. An essential part of any message is how personalized it feels to your customer. Consumers are called into action by personalized messages, with offers, coupons, and deals. Take into consideration, location, past purchases, birthdays, and anniversaries. Lack of relevancy and message-overload are two big reasons that consumers will opt out of receiving your notifications.
Mobile advertising is a reliable advertising option for your business. With a little attention to detail and a bit of a strategy, your phones could be ringing off the hook.
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