Consumers have begun to see right through big-name companies and their celebrity advertisement endorsements, paving the way for influencers to steer purchasing power of advertisements. And with these numbers: 92 percent of consumers are more likely to trust an influencer or friend rather than the approval of a celebrity.
Consider the needs of your business when collaborating with an influencer: if your brand is smaller, would you benefit from a local face that is well-known? For a reasonable cost, you can use a micro-influencer to provide that boost of engagement that you have been looking for. However, if you have a big budget and the right connections, you can hire a macro-influencer. Individuals like these have a bigger audience and a broader sphere of influence.
You could also phrase this step as “create different content.” Basically, you need to switch up what and how you are posting in order to keep your content engaging to users and consumers. One way you could change things up is by establishing a weekly poll and engaging your fans, whether they are new or old, by asking them some questions. Polls like these can either be direct surveys about your brand to give your followers a chance to win prizes, or these polls can be light-hearted and fun and only somewhat related to your brand.
We are looking at two things when we talk about when to post: the recommended, data-driven times of day of when to post to social media, and whether or not you want to keep your content unpredictable and fresh by breaking that mold. All methods are valuable in their own way.
First, let’s take a look at the hard data approach. For example, it has been shown in studies that posting on Instagram between 1 pm and 5 pm is the best time to post on Instagram. This is typically the time that people working begin to lose steam and check their phones, around their lunch break and towards the end of the workday.
At YuzzBuzz, we understand the importance of slicing through the noise that crowds social media, like the sales-laden chatter. Our organic social media strategies help your brand create content that keeps followers coming back for more. We are a full-service digital marketing agency that is built to help businesses of all sizes with their digital marketing. We specialize in paid advertising, paid search, paid social, SEO, social media, and more! Find us on social media, give us a call, or check out our website for more information.