Your brand needs every advantage it can get. Social media is here to stay, and it’s time to make the most of what it can do for your business. But how?
Well, as with all good things, it takes some thought and a great plan. You need to put a plan in place, know where you’re going, how you want to get there, and, most importantly: why?
“Why” might sound like a silly question. But when you consider “why” you’re doing something, you also have to think “what you have to gain.” It doesn’t make sense to kick up your social media presence because “that’s what everyone else is doing.” Odds are, that’s not even the case. It doesn’t make sense for you or your competitors to spend time, resources, or funds on a strategy that doesn’t payback.
Your social media plan needs to get specific; the more detail, the better. Think of your project as a summary of everything you want to achieve with social media. And on that note, your goals need to be attainable. Don’t waste your time by setting yourself up for failure. Consider what matters, what’s reasonable, and how you’re going to measure the results. Think of every like, post, or reply, that your brand makes, as one small piece of your big masterplan.
Once you define your goals and plan to measure their success (or possibly their failure), figure out how long it’s going to take. Is that timeline feasible for your particular business? What if you get off track for some reason? Will those goals make sense if they take longer to reach? How about if you contact them sooner than expected? Time is highly essential, and you’ve got to stay flexible. That means your goals have to remain flexible too. Social media changes all the time. Those changes can undoubtedly affect your timeline, so stay aware and continually access your expectations.
Who exactly are you trying to reach? Knowing your customer is the most critical factor in considering channel and content. You want to offer what is relevant to your followers. Consistently exciting content can turn a casual follower into a loyal customer. There may be value in a paid campaign in one space, while it might be highly-irrelevant in another. Know where your customers are, what they’re in to, and be sure to be consistent. Followers who know they can rely on new information and know when they can expect it will keep coming back (because they know you’ll keep showing up).
Be as willing to admit failure, as you are willing to celebrate success. Not every idea is a great one, and not every plan works out. Just because someone sold you on Facebook as the be-all, end-all, for your business, doesn’t make it authentic, or right, for your brand. When you measure results, and they don’t measure up, be prepared to take that (beneficial) information, and use it by tweaking your plan accordingly.
YuzzBuzz is a digital marketing agency that ensures that your social media plan is efficient and effective to create more success in your business. Our specialty is SEO as well as creating websites and social media platforms that will increase your Google ranking. For more information, visit us on our website!