How to Use Instagram Live Videos to Promote Your Business

In business, every advantage counts. You’ve got to know what’s next while staying ahead of your competition. Social media is one of the fastest, most cost-effective ways to stay in the lead. 

Instagram becomes a more significant player in the social media game, and it may be an excellent fit for your business. Instagram Live feed, or Instagram Live stories, allows users to offer live video on their Instagram Story. 

You may already be making use of Instagram for your business, but your Live Story may have more to offer. Live Stories are broadcast on your Story, but your video, along with any relevant comments, disappears in the blink of the eye when they are Live Stories. So why is this a good thing?

There are many reasons Live Stories are beneficial. One bonus is offering your customers in-the-moment insight into your business. This not only adds a personal factor to your business. It provides transparency to viewers like no other medium can. Offering live video shows your customers; you have nothing to hide and are excited to share what’s going on behind the scenes. 

It may seem like a contradiction, but using Live Stories can also help engage your customers. By enabling comments to viewers while you broadcast, they can comment immediately. Having the ability to say, adds an element of involvement to your viewers, and commitment equals engagement. Engagement equals growth. 

Using Live Stores, you can also see how many viewers are joining the stream and how many viewers are opting out. This ability can gauge how compelling your Live Story is and help you modify it if necessary. With the direct feedback option, viewers can add comments, and that can also help give some insight into your efficacy. 

Another benefit to a live broadcast is merely having the knowledge that it will disappear, and soon! Many people get stressed out on camera, knowing that any recording will not be around forever, It can help ease any jitters that come with lights-camera-action. 

You can also build a sense of immediacy with Live Stories. Promoting videos ahead-of-time can help create excitement. Because Live Stories are only available for a relatively short time, your viewers will be alert for new content. Live Stories also have a handy built-in notification option that notifies your followers when you are live. That notification can also help build anticipation for sales, or any promotions you may be offering. 

It pays to be aware of any tools that can help you promote your business. Check out Instagram Live Stories, and see how going live can mean going Big for your company

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