Facebook has begun to ban more ads for products that are needed for people to stay safe and prevent the spreading of COVID-19.
This includes ads for surface disinfecting wipes, hand sanitizer, and COVID-19 testing kits.
Facebook has previously banned ads for medical face masks.
Facebook’s Rob Leathern says “This is another step to protect against inflated prices and predatory behavior we’re seeing.”
Facebook, in addition, is also removing content if they detect abuse around these products in organic posts.
Facebook is going to be increasing the automated enforcement for both commerce and ads starting next week. Facebook has sent home all content review workers on contract, which includes the people who review monetized content and review ads.
This means a few things for advertisers:
It is recommended, for the time being, that advertisers extend the delivery of current ads you are running instead of creating new ads. This is to ensure that there are not any disruptions.
If possible, it is best to leave ads running as-is, because a new review will occur when you edit an ad. However, if you change either the budget or the start/end of an existing ad then a new ad review will not be triggered.
Publishers and content creators can expect some monetization disruptions for content on Instant Articles, as well as videos with in-stream ads.
“Since our ability to review new content is now limited, we won’t be able to approve all content for monetization. We’re working on how to support partners at this time.” – Facebook Newsroom
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