Is hiring a remote digital marketer worth the hassle? Or should you dive into your company wallet and pay for an in-house digital marketer? Let’s take a look at our options to find out.
One of the biggest advantages, along with being one of the common reasons, for hiring in-house digital marketers, is completely budget-related. On an hourly basis, internally hiring costs less than the agency option. But how much are you really saving if you factor in benefits and a full-time salary?
Within a moment’s notice, you may have to reevaluate your business strategy or call an emergency team meeting. With all of your employees in one place, there are no issues. An in-person conversation rather than an email or video call, allows you to confirm the goals of your project almost immediately.
One of the big risks of hiring and training someone internally to manage some aspect of your digital marketing is that they can depart at any moment in time. Training and onboarding employees using time and resources. But even after this early part of the process, you are still at risk of these future employees quit, and taking whatever marketing knowledge they have with them.
Whether your employees are great at penning powerful newsletters or traditional marketing, they could be great at what they do. They could even understand the nuances of the digital marketing industry over time. However, many employees have not been fully trained in digital marketing and would not have been exposed to the expansive breadth of knowledge and technology that agencies have access to, meaning your digital marketing strategy may not give you the results you wish to see.
It can be a difficult transition for a new employee if they must be trained for a short-term project, as they will not be trained on much else after the project is finished. However, outsourcing your digital marketing efforts can allow you to work with an agency on one-time projects or continual projects, whatever it is that you decide you need. It is the ideal option for both evergreen and sporadic marketing campaigns.
Earlier, we mentioned that a great employee does not necessarily mean a great digital marketer. Well, digital marketers can be relied on to create insane strategies to boost your online presence. They have many years of specializing in their techniques and make it a point to stay on top of the latest technologies, tools, and developments in pay-per-click advertising, search engine marketing, and much more.
It can be beneficial to be immersed in your company culture, but it means nothing if your employees are stuck. Maybe they are not looking at your digital strategy with outside eyes – or the eyes of your customers. Digital marketing agencies come equipped with the knowledge and skills to guide digital strategy, but also with the perfect amount of the outside perspective to keep your team innovating and thinking. In the always-changing online world, this kind of creativity is what it is all about.
Here at YuzzBuzz, a full-service digital marketing agency, we can help your brand and business gain traction on digital platforms. We specialize in all types of digital marketing services like digital strategy, SEO, SEM, PPC, paid social, web development, social media management, and much more. If you are interested in learning about how YuzzBuzz can grow your brand through digital marketing, give us a call or check out our website.