Social Media – How Often Should You Post?

Timing is everything when it comes to social media. The cultural timing can make all the difference of the specific type of content you want to post, to what time of day, and how often you post. The timing of your social media posts has never been so important to your ROI, whether it is the number of consumers who follow your conversion funnel or post engagement clicks. However, timing your social media posts “perfectly” will always vary no matter who you ask. How do you know when you should post, and how frequently? And should your timing be consistent across all social media channels? Let’s dive in.

Quality and Quantity

There will always be arguments by those in digital marketing about whether it is better to post a larger amount of regular social media content or to post high-quality personalized content. The debate will always continue on, but the numbers are there – posting content that is high quality more often will generate the biggest amount of social ROI. 

This content should obviously always be the goal, but it does take some dedicated time and resources to produce a stream of constant posting of it. If you do not have a big enough team or digital marketing budget, it can be easy for a brand to choose between posting constant general content regularly and posting great content infrequently. For this situation, we recommend you take a look and examine your social media strategy to see which social media channel deserves the most focus. 

Blogging or Posting?

Blogs can be valuable, multi-faceted content, as they can easily be posted on social media. Creating posts that are individualized for different channels can cause more effective targeting and helps with creating a following that is much closer to an ideal customer base. It is important that you should not rely on just straight social posts or blog content to carry your strategy. The keys to a social media account are figuring out the ideal balance of relatable posts, brand announcements, and relevant blogs. 

Hammer Home the Big Three Social Media Channels

Even though new social media sites emerge daily, the three important platforms that businesses focus on are Facebook, Twitter, and Instagram. These platforms are a great place to start if your brand is not currently active on these platforms. Below are some tips for figuring out when and how frequently you should post on social media to result in the highest ROI. 

Facebook

Some digital marketers will say that you should be posting twice a day, but if you do not have a significant following, this strategy will not work. If you do not have a huge online presence, timing does not matter as much. You should focus on posting content that is engaging instead. The better your content, the more it will stay at the top of news feeds and receives more attention. You can post at a certain time if you know then your main consumer base looks online, so you can schedule at peak hours. 

Instagram

The ideal time to post on Instagram according to research is around 1 pm and 5 pm, or after the workday or during lunch hour. Because the app is designed mainly around photo and video content, it is important that your content calendar is planned out accordingly. Nailing down the best day to post can be a challenge, as no two consumer bases are the same and algorithms are constantly changing. Because of this, it is crucial that you monitor your engagement each day and make note of any days or times that show a spike in use that is significant. 

Twitter

When companies post on Twitter, they hope to receive re-tweets and a high click-through rate. Feeds on Twitter are normally taken in casually and read during downtime or on the go. This makes those informal tweets much more acceptable and makes the platform ideal for targeting a younger demographic. However, keep in mind that composing informed, entertaining, and smart weets can consume more time than you would think. IF you do not have regularly scheduled tweets or a dedicated team, Twitter can take up an absurd amount of time and resources. 

Become a Social Media Expert with YuzzBuzz

Whether you want to post a higher volume of content, high-quality content, utilized Facebook or Twitter, or to blog or create specialized posts, having a social media marketing partner that is experienced on your team can give you the extra push that you are looking for. As a full-service digital marketing agency, we provide two services the most to our clients: high-quality and effective social media management and SEO. There is no need to struggle by doing it all yourself – let a powerful digital marketing agency handle it and propel you and your brand presence forward. You can check out more about us at YuzzBuzz.com to see for yourself.