It can feel nearly impossible to keep up with the constant changes in social media, but that doesn’t mean you have the luxury of not paying attention. Social media has become a staple for small business advertising, and that’s the knowledge you need in order to keep up.
One important trend is businesses are paying less attention to “likes” and more attention to what’s actually being said. Digging into the conversation allows marketers to understand what people are saying, and why. This puts more of a focus on long-term engagement, rather than a short-term thumbs up.
Hand-in-hand with this trend is that businesses are more focused on building a real connection with their target group, Rather than trying to reach anyone and everyone, marketers have found that it makes more sense to spend resources on a more defined group. This also means that younger consumers are being reached, and businesses now have the power to reach them directly, with a distinct voice.
Just because your audience can be reached, doesn’t necessarily mean your audience wants to talk. Social media users are more and more concerned with privacy, and that has had quite an impact on social media. To facilitate that, Instagram has a new feature that allows its users to share Stories with a particular group of friends. Along with offering more privacy, it allows users an intimate, personal feel.
The more comfortable consumers get with online shopping, the more advanced social media advertising gets. Thanks to those advancements, brands can offer personalized ads on Facebook. The formats and messages are based on who’s watching. Now that Instagram has introduced shopping to the platform, direct selling on social media is blowing up.
Speaking of blowing up, take a look at influencer marketing. It’s become mainstream marketing to use the help of influencers to advertise products. Because it has become so common, brands now have the opportunity to take a step back and take a hard look at their influencer relationships.
Thanks to the increasing number of fake influencers, and the fact that “likes” are becoming less and less important, there’s a need for influencers to put the money where the mouth is. Businesses want data-driven feedback and metrics to validate the large price tags that come with using influencers.
Nano-influencers, or those with only a few thousand followers, are finally getting a slice of the pie. Businesses want to have meaningful relationships with their customers, and nano-influencers offer a smaller audience, are more engaged, and are not simply counting up likes. Real conversations can take place, and meaningful conversation means meaningful sales.
It takes some time and effort to stay on top of the social media changes that can affect your business. This is one area that staying ahead of the trends, will certainly pay off.
No need to worry or be stressed out, YuzzBuzz can help you stay up to date with the latest social media trends so your website can help increase your business. A full-service digital marketing agency, like YuzzBuzz, specializes in paid social media. YuzzBuzz is the leading Boca Raton paid social agency, and we can help you grow your business online by staying up-to-date with your website and advertising. Call us today or visit our website for more information.