Ways Businesses Can Use Snapchat

If you’re wondering how to keep up with your competitors, you’ve most likely considered social media. Social media can be critical in ensuring that you are covering every base. One innovation you may not have considered is Snapchat. 

Yes, Snapchat is considered social media because of the myriad of social features it offers –  stories, streaks, scores, and messaging. With over 300 million users monthly, Snapchat is definitely something to learn more about. 

Snapchat is considered to be fairly easy-to-use as a marketing tool, that many businesses tend to overlook. Launched in 2011, not many business owners took the app seriously. It appeared to be just one more piece of needless-technology that teenagers would briefly use, and move on from. However, that did not turn out to be the case. 

Thanks to its ability to send temporary, seconds-long video or images, Snapchat could make a great tool for some (not every) business. Billions of stories and videos are shared on Snapchat. Research shows it is reaching more than 60% of people between the ages of 13 and 34. This generation has the potential to drive the economy, which could mean lots of benefits for your company.

It has been said that building brand-awareness is often the most important, as well as the most difficult part, of marketing. Snapchat can help build followers for your business, who talk about your brand and spread the word. Snapchat can offer consumers a glimpse of your business that they may not typically see. Offering a behind-the-scenes view to followers can build interest as well as loyalty. 

While options like Facebook only show edited, final-versions of products, Snapchat can show viewers short videos of original, first-stage views, that they would otherwise never have the opportunity to see. Showing a realistic, behind-the-scenes view of your business is a great way to allow followers to feel that they are a part of the process, and therefore become more involved. 

You already know that advertising is important to your business. Snapchat has introduced Snapchat-for-business, which may offer you a great avenue to promote your business around the world. There are Snapchat Ads between stories and many businesses are taking notice. 

As a marketer, you are able to add actions with Snapchat. You can direct followers to your blog, or website, which helps turn followers into customers. Research has shown that Snapchat can claim up to 1.5 times more visual attention when compared to Instagram or YouTube. It’s also been shown to generate twice the intent to purchase, and also elicits a more emotional response than its competitors. This shows the great power Snapchat has claimed in the advertising arena. 

Because of its self-destructive snaps, consumers are encouraged to act immediately, or risk missing out. Because videos and photos destroy themselves, consumers are continually on the lookout for your content. As a small business, Snapchat can offer you a unique way to build name recognition, as well as loyalty, and what business doesn’t need more of that? 

At YuzzBuzz, we are experts in all media and channels of digital marketing – Snapchat included! As a full-service digital marketing agency, we specialize in the latest trends and strategies for all channels of social media. We can help you find the right audience for your company in the right channel. YuzzBuzz is here for you – and we want to use the power of digital marketing to grow your brand online. So check out our website or give us a call today!