If you are a small business and have been wondering what paying for social media advertising can do for you, it may be interesting to know that about 90% of small business owners plan to increase spending on paid social media this year.
That’s a lot of businesses, which translates to a lot of money being budgeted for social media advertising. Well, that makes sense, because there are a lot of people on social media every day. How much is “a lot”? More than two billion people, every day! In fact, the average user spends about an hour-and-a-half each day on social media. As a result, small business advertising on channels like Facebook, are seeing unprecedented growth that nearly doubles their sales from only a few months before.
All of this could mean, your business is falling behind. Having an understanding of the difference between traditional advertising, and social media advertising, is the first step in catching up.
You could be looking for customer engagement, searching for new customers, looking to increase website traffic, or maybe you want to create more brand awareness. Thanks to the limitless-potential of machine-learning, you can reach, and target, your audience easier than ever. Access to analytics allows insight into your customers like never before. This information can translate to targeted messaging, made more relevant to your customer base.
Social media advertising can make your business visible instantly. Because posts from family and friends on Facebook usually have priority on social media, so many posts make reaching your customers a nightmare. The answer? Paid ads! Paid ads have a guaranteed place in a user’s feed. This gives you a direct-shot in driving leads, increasing traffic and, better yet, increasing sales!
It’s wise to discern where your customer is spending their online time. Different demographics are known to prefer different platforms. To get the most bang for your buck, align your advertising dollars with the platforms your audience is using.
One of the best parts of using paid social media advertising is you can work with any budget. Thanks for the pay-per-click (PPC) model, you only pay if the user takes action. You can work in specific markets for much less than traditional advertising would cost, and after a few ad cycles, you can streamline your targeting for ever better results.
Paid social media advertising puts you in the driver’s seat, and allows you to control exactly who sees your advertising. You can choose specific demographics like hobbies, interests, and type of personality. Reach people that resemble your chosen audience and engage and expand at the same time. With the use of the Facebook retargeting pixel, you can reach consumers who have already visited your site, when they see your ads in their news feed.
Advertising on social media is a great way to create brand awareness. When your business is regularly visible on the news feed of your audience, you are creating brand recognition. Recognition increases credibility, and credibility drives engagement and sales.
It’s time you get on board, catch up with your customers, and get going with paid social media advertising. And with YuzzBuzz, we can achieve all of these and more. As a full-service digital marketing agency, YuzzBuzz specializes in paid social media. YuzzBuzz is the leading Boca Raton paid social agency, and we can help you grow your business online with paid social media advertising. Call us today or visit our website for more information.