Boca Raton Digital Marketing | The 4 Differences Between a Digital Marketing Agency and In-House

The world of advertising has shifted with an increasingly digital world. Above all, the advantage of digital marketing compared to radio, television, and print marketing is that getting started is less expensive and your return on investment (ROI) is typically easier to determine. As new businesses open and older companies expand their services, one common question is often asked. What’s the difference between in-house marketing and a Boca Raton digital marketing agency?

What In-House Marketing Consists Of

The size and scope of an in-house marketing team can vary based on industry and the size of a business. However, it typically falls into several different categories of workers. There will be a leadership team, perhaps consisting of marketing managers, chief marketing officers, and others. Underneath those roles are individuals who work in communications, creative roles, social media, website development and design, and media and SEO advertising.

Within every category, there will be various positions from full-time employees to freelancers. This again varies based on budget and need. Some businesses might have a dedicated SEO worker but not one for pay-per-click (PPC) ads. Every organization is a bit different and will need to build a team around their needs.

How Boca Raton Digital Marketing Agencies Fit in the Picture

Many companies, especially small businesses or companies with specific needs, will outsource some of their marketing to a digital marketing agency. These agencies are already set up with resources, staff, and knowledge about all aspects of digital marketing. In addition, some companies can be hired for short-term tasks, while others are hired using a monthly retainer for the services they provide regularly.

One of the largest advantages of working with a digital marketing agency comes down to cost. If you can’t afford a full marketing team, an agency can handle the work you need to be done for a lower price. Hiring an agency cuts the cost of what you would be spending on full-time employees.

Deciding on the Right Choice for Your Business

When you’re determining if an agency is best for you, it’s important to consider your unique needs. What kind of organizational makeup do you have? What kind of results do you want to see? Ask questions like this to help you choose an effective digital marketing strategy that brings in revenue.

If you decide an agency is right for you, make sure to do some research to find the right one. Look at agencies that excel at communication who have a strong reputation and good reviews from past clients. A company with a holistic approach is the better choice over a company that promises quick fixes and immediate results.

One of the best companies for those who need help with digital marketing is YuzzBuzz. We offer a wide range of services for businesses who need something extra with their digital marketing campaigns. Get in touch with us to learn more about how we can help! Here at YuzzBuzz, we are a digital marketing agency with the best web development team and content writers. Click here to learn more about the digital marketing services that we offer. We specialize in strategies that will improve your visibility online. Check out our website or give us a call for more information on our digital marketing services. Connect with us today to get started on a monthly package.

If you want to learn more about digital marketing, feel free to check out these resources we have hand-selected below:

Resource 1 | Resource 2 | Resource 3